Vegetables - Lithuania

Lithuania

Highlights

Revenue in the Vegetables market amounts to US$937.80m in 2024. The market is expected to grow annually by 4.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$348.30 are generated in 2024.
In the Vegetables market, volume is expected to amount to 595.60m kg by 2029. The Vegetables market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 203.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Lithuania is experiencing minimal growth, influenced by factors such as changing consumer preferences, economic conditions, and competition from imported products. The demand for fresh and processed vegetables remains steady, yet growth is constrained.

Customer preferences: Consumers in Lithuania are increasingly prioritizing sustainability and health in their food choices, leading to a rising demand for locally sourced and organic vegetables. This trend is fueled by a younger, health-conscious demographic that values transparency in food production. Additionally, the growing interest in plant-based diets is shifting purchasing patterns towards fresh and innovative vegetable products, including convenience-oriented options like pre-packaged salads and ready-to-cook vegetable mixes. These evolving preferences reflect a broader cultural movement towards wellness and environmental responsibility.

Trends in the market: In Lithuania, the vegetables market is experiencing a significant shift towards sustainable and organic produce, driven by a health-conscious consumer base that prioritizes local sourcing. This trend is particularly prominent among younger demographics who actively seek transparency in food origins and production methods. The popularity of plant-based diets is also growing, leading to increased demand for innovative vegetable products, such as ready-to-cook mixes and pre-packaged salads. These changes hold substantial implications for industry stakeholders, urging farmers, distributors, and retailers to adapt their offerings to meet evolving consumer preferences while embracing sustainable practices.

Local special circumstances: In Lithuania, the vegetables market is uniquely influenced by its rich agricultural heritage and favorable climatic conditions that support a diverse range of crops. The nation's commitment to EU regulations on sustainable farming practices further propels the demand for organic produce. Culturally, there is a strong emphasis on traditional cuisine, which encourages the consumption of locally sourced vegetables. Additionally, community-supported agriculture initiatives are gaining traction, fostering a direct connection between consumers and farmers, thereby enhancing transparency and trust in food sourcing.

Underlying macroeconomic factors: The Lithuanian vegetables market is significantly shaped by macroeconomic factors such as national economic stability, EU agricultural policies, and global commodity prices. The robust growth of Lithuania's economy, bolstered by EU funding and investment, enhances farmers' capacity to innovate and adopt sustainable practices. Fiscal policies promoting organic farming and local produce further stimulate market demand. Additionally, global trends towards health-conscious eating and environmental sustainability are driving consumer preferences for fresh, locally sourced vegetables. Fluctuations in international trade agreements and food prices also impact market performance, creating both challenges and opportunities for local producers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.