Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Bread & Cereal Products

Bread - Lithuania

Lithuania
  • Revenue in the Bread market amounts to US$487.00m in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$180.90 are generated in 2024.
  • In the Bread market, volume is expected to amount to 189.50m kg by 2029. The Bread market is expected to show a volume growth of 0.7% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 67.5kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The bread market in Lithuania has been seeing minimal growth, influenced by various factors like changing consumer preferences, evolving food trends, and increasing competition from alternative products in The Food market.

Customer preferences:
In Lithuania, there has been a noticeable shift towards artisanal and organic breads, with consumers placing a higher value on quality and natural ingredients. This trend is influenced by a growing interest in health and wellness, as well as a desire for more sustainable and locally sourced products. Additionally, there has been an increase in demand for gluten-free and allergen-friendly options, reflecting a greater focus on dietary restrictions and food sensitivities among consumers.

Trends in the market:
In Lithuania, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for gluten-free bread options. This trend is driven by increasing health consciousness and rising prevalence of gluten intolerance. As a result, market players are focusing on developing and promoting gluten-free bread varieties. In addition, there is a growing trend of using online platforms to purchase bread, with many bakeries offering online ordering and delivery services. This shift towards online sales has been accelerated by the COVID-19 pandemic and is expected to continue even after the pandemic ends. These trends present opportunities for industry stakeholders to tap into the growing demand for gluten-free bread and to expand their reach through online channels.

Local special circumstances:
In Lithuania, the Bread Market of the Bread & Cereal Products Market within The Food market is influenced by the country's rich agricultural history and traditional baking techniques. The use of locally-sourced, high-quality ingredients is highly valued, resulting in a diverse range of bread products with unique textures and flavors. Additionally, the government has strict regulations on the use of additives and preservatives in bread, leading to a strong demand for all-natural and organic options. These factors contribute to the market's dynamic nature and the popularity of locally-produced bread in Lithuania.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Lithuania is heavily influenced by macroeconomic factors. The overall economic health of the country, including factors such as GDP growth, inflation rates, and consumer confidence, plays a significant role in the performance of the market. In addition, fiscal policies and government regulations related to the food industry, such as taxes and import/export laws, can impact the market's growth. Other financial indicators, such as disposable income and household spending, also play a role in consumer behavior and purchasing power. Furthermore, global economic trends, such as changing consumer preferences and market saturation, can also have an impact on the Bread Market in Lithuania. These macroeconomic factors all contribute to the overall performance and growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.