Confectionery & Snacks - Lithuania

Lithuania

Highlights

Revenue in the Confectionery & Snacks market amounts to US$1.75bn in 2024. The market is expected to grow annually by 4.86% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$648.60 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 273.80m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 93.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in Lithuania is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite the slow growth rate, the market is expected to see a rise in demand due to the popularity of snacking and the introduction of new and healthier product options.

Customer preferences: Consumers in Lithuania are increasingly opting for healthier and more natural confectionery and snack options, driven by a growing awareness of the importance of nutrition and wellness. This trend is also influenced by the rise of health-conscious millennials and the increasing availability of organic and plant-based products. As a result, there has been a shift towards healthier snacks made with natural ingredients and free from artificial additives, reflecting changing consumer preferences towards a more balanced and mindful approach to snacking.

Trends in the market: In Lithuania, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, with a focus on natural and organic ingredients. This trend is driven by the increasing health consciousness among consumers and their preference for clean label products. Furthermore, there is a rising demand for plant-based snacks, as well as products that cater to specific dietary needs, such as gluten-free, vegan, and low-sugar options. This trend is expected to continue, with manufacturers investing in research and development to meet consumer demands and gain a competitive edge in the market. The implications of this trend for industry stakeholders include the need to adapt product portfolios and marketing strategies to cater to the growing demand for healthier snacks. Additionally, there is a potential for partnerships and collaborations with suppliers of natural and organic ingredients to ensure a steady supply of high-quality products.

Local special circumstances: In Lithuania, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's love for quality and traditional ingredients. With a strong focus on locally-sourced and organic products, the market is driven by consumer demand for healthier and more sustainable snack options. Additionally, stringent food regulations and a growing health-conscious population have led to an increase in the availability of low-sugar and gluten-free snacks, catering to specific dietary needs. These factors set Lithuania's market apart from others, shaping its unique dynamics within the larger Food Market industry.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Lithuania is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and overall economic stability. With the country's strong economic growth and stable fiscal policies, there is a growing demand for indulgent and convenient food options, leading to the growth of the confectionery & snacks market. Additionally, with the increasing disposable income and changing consumer preferences, there has been a shift towards healthier and more premium snack options, creating new opportunities for market players. Moreover, the growing tourism industry in Lithuania has also contributed to the demand for confectionery and snacks, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.