Vegetables - Canada

Canada

Highlights

Revenue in the Vegetables market amounts to US$15.32bn in 2024. The market is expected to grow annually by 5.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$391.70 are generated in 2024.
In the Vegetables market, volume is expected to amount to 5.79bn kg by 2029. The Vegetables market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 124.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Canada is experiencing minimal growth, influenced by factors such as changing consumer preferences towards fresh produce, the rising demand for convenience foods, and increasing health consciousness, which shapes purchasing habits.

Customer preferences: Consumers in Canada are increasingly prioritizing locally sourced and organic vegetables, reflecting a growing awareness of sustainability and environmental impact. This trend is further influenced by younger demographics, particularly millennials and Gen Z, who favor transparency in food sourcing and production practices. Additionally, the rise of plant-based diets is reshaping purchasing habits, as many seek healthier options that align with their values. The convenience of meal kits and ready-to-eat vegetable-based products is also gaining traction, catering to busy lifestyles.

Trends in the market: In Canada, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by heightened consumer awareness of sustainability and environmental concerns. This shift is particularly pronounced among younger generations, such as millennials and Gen Z, who demand transparency in food sourcing and ethical production practices. Concurrently, the popularity of plant-based diets is driving consumers to seek healthier, vegetable-centric options. Additionally, the convenience of meal kits and ready-to-eat vegetable products is increasingly appealing, catering to the busy lifestyles of modern consumers. These trends present both opportunities and challenges for industry stakeholders, necessitating adaptation to meet evolving consumer preferences.

Local special circumstances: In Canada, the Vegetables Market is shaped by diverse geographical conditions and a strong cultural emphasis on local produce. The country's vast agricultural landscape allows for a wide variety of vegetables to be grown, from the coastal regions of British Columbia to the prairies of Alberta. Additionally, Canadian consumers prioritize sourcing from local farms, influenced by a cultural appreciation for community and sustainability. Regulatory frameworks also support organic farming practices, further encouraging the growth of this segment. These unique factors create a dynamic market landscape tailored to Canadian values and preferences.

Underlying macroeconomic factors: The Vegetables Market in Canada is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and agricultural policies. A robust Canadian economy fosters increased disposable income, leading consumers to prioritize quality and locally sourced vegetables. Global economic trends, including fluctuating commodity prices and trade agreements, also impact the availability and pricing of produce. Additionally, government initiatives supporting sustainable farming and organic certification encourage investment in environmentally friendly practices. These dynamics contribute to a resilient market that reflects Canadian values of quality, sustainability, and community engagement.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.