Fresh Vegetables - Lithuania

Lithuania

Highlights

Revenue in the Fresh Vegetables market amounts to US$780.90m in 2024. The market is expected to grow annually by 5.19% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$290.00 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 518.60m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 175.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Lithuania is witnessing stagnant growth, influenced by factors such as limited consumer demand, changing dietary preferences, and competition from imported produce, which affects local production and market dynamics.

Customer preferences: Consumers in Lithuania are increasingly prioritizing sustainability and local sourcing when it comes to fresh vegetables, reflecting a broader trend towards environmental consciousness. This shift is driven by a younger demographic that values organic produce and ethical farming practices, leading to a rise in farmer's markets and community-supported agriculture (CSA) initiatives. Additionally, health-conscious lifestyles are prompting a preference for fresh, unprocessed foods, influencing purchasing habits towards seasonal and locally grown vegetables over imported options.

Trends in the market: In Lithuania, the Fresh Vegetables Market is experiencing a notable shift towards sustainability and local sourcing, driven by consumers' growing environmental awareness. This trend is predominantly evident among younger demographics who increasingly favor organic produce and ethical farming methods. As a result, farmer's markets and community-supported agriculture (CSA) initiatives are gaining popularity. Furthermore, health-conscious lifestyles are encouraging a preference for fresh, unprocessed foods, prompting consumers to choose seasonal and locally grown vegetables over imported options. This trajectory not only signifies a change in purchasing habits but also presents opportunities for local farmers and businesses to align with evolving consumer values, potentially reshaping the landscape of The Food market in Lithuania.

Local special circumstances: In Lithuania, the Fresh Vegetables Market is shaped by its rich agricultural heritage and diverse climate, which supports a variety of crops. The country's commitment to EU regulations on sustainable farming practices has fostered a regulatory environment conducive to organic produce. Additionally, cultural traditions emphasizing seasonal eating and local cuisine further influence consumer preferences. The rise of eco-consciousness among the population, particularly in urban areas, drives demand for local and organic vegetables, fostering a vibrant network of farmer's markets and community-supported agriculture initiatives.

Underlying macroeconomic factors: The Fresh Vegetables Market in Lithuania is influenced by several macroeconomic factors, including national economic stability, agricultural policies, and global trade dynamics. As Lithuania continues to experience steady GDP growth, consumer spending on fresh produce is expected to rise, benefiting local farmers and suppliers. Furthermore, EU agricultural subsidies and regulations promote sustainable farming practices, enhancing the quality and availability of organic vegetables. Global trends toward health-conscious diets and increased demand for locally sourced foods also play a crucial role, encouraging investments in innovative agricultural technologies and efficient supply chains. These factors collectively bolster the market's resilience and growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.