Non-Alcoholic Drinks - Lithuania

The Non-Alcoholic Drinks market in Lithuania has been experiencing significant growth in recent years.

Customer preferences: Lithuanian consumers are increasingly seeking healthier beverage options, which has led to a growing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a variety of factors, including an increased awareness of the health risks associated with excessive alcohol consumption, as well as a desire to lead a healthier lifestyle. As a result, there has been a surge in the consumption of non-alcoholic beverages such as juices, smoothies, and herbal teas.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Lithuania is the increasing popularity of functional beverages. These beverages are formulated with specific ingredients that are believed to provide health benefits, such as improved digestion or increased energy levels. The demand for functional beverages is being driven by consumers who are looking for products that not only quench their thirst but also offer additional health benefits. Another trend in the market is the growing popularity of plant-based drinks. Lithuanian consumers are increasingly opting for plant-based alternatives to traditional dairy products, such as almond milk or soy milk. This trend can be attributed to a rising awareness of the environmental impact of animal agriculture, as well as an increasing number of people adopting a vegan or vegetarian lifestyle.

Local special circumstances: Lithuania has a strong tradition of herbal medicine, which has influenced the local non-alcoholic drinks market. Herbal teas and infusions made from locally sourced plants are highly valued by Lithuanian consumers for their perceived health benefits. This has led to a growing market for herbal teas, with a wide variety of flavors and blends available to cater to different consumer preferences.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Lithuania is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income levels. As a result, consumers are more willing to spend on premium non-alcoholic beverages that offer unique flavors and health benefits. In conclusion, the Non-Alcoholic Drinks market in Lithuania is experiencing growth due to changing customer preferences towards healthier beverage options. The increasing popularity of functional beverages and plant-based drinks reflects a growing demand for products that offer additional health benefits. The local tradition of herbal medicine also plays a role in shaping the market, with herbal teas being highly valued by Lithuanian consumers. The underlying macroeconomic factors, such as steady economic growth and increased disposable income, further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.