Non-Alcoholic Drinks - Lithuania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$418.40m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$234.20m in 2024.
Revenue, combined amounts to US$652.60m in 2024.
The revenue, at home is expected to grow annually by 3.18% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$155.40 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 460.60m L by 2024.
Volume, out-of-home is expected to amount to 28.89m L in 2024.
Volume, combined is expected to amount to 489.50m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 171.10L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Lithuania has been experiencing significant growth in recent years.

Customer preferences: Lithuanian consumers are increasingly seeking healthier beverage options, which has led to a growing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a variety of factors, including an increased awareness of the health risks associated with excessive alcohol consumption, as well as a desire to lead a healthier lifestyle. As a result, there has been a surge in the consumption of non-alcoholic beverages such as juices, smoothies, and herbal teas.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Lithuania is the increasing popularity of functional beverages. These beverages are formulated with specific ingredients that are believed to provide health benefits, such as improved digestion or increased energy levels. The demand for functional beverages is being driven by consumers who are looking for products that not only quench their thirst but also offer additional health benefits. Another trend in the market is the growing popularity of plant-based drinks. Lithuanian consumers are increasingly opting for plant-based alternatives to traditional dairy products, such as almond milk or soy milk. This trend can be attributed to a rising awareness of the environmental impact of animal agriculture, as well as an increasing number of people adopting a vegan or vegetarian lifestyle.

Local special circumstances: Lithuania has a strong tradition of herbal medicine, which has influenced the local non-alcoholic drinks market. Herbal teas and infusions made from locally sourced plants are highly valued by Lithuanian consumers for their perceived health benefits. This has led to a growing market for herbal teas, with a wide variety of flavors and blends available to cater to different consumer preferences.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Lithuania is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income levels. As a result, consumers are more willing to spend on premium non-alcoholic beverages that offer unique flavors and health benefits. In conclusion, the Non-Alcoholic Drinks market in Lithuania is experiencing growth due to changing customer preferences towards healthier beverage options. The increasing popularity of functional beverages and plant-based drinks reflects a growing demand for products that offer additional health benefits. The local tradition of herbal medicine also plays a role in shaping the market, with herbal teas being highly valued by Lithuanian consumers. The underlying macroeconomic factors, such as steady economic growth and increased disposable income, further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.