Food - Lithuania

  • Lithuania
  • Revenue in the Food market amounts to US$8.84bn in 2024. The market is expected to grow annually by 4.66% (CAGR 2024-2029).
  • The market's largest segment is the segment Meat with a market volume of US$1.83bn in 2024.
  • In global comparison, most revenue is generated in China (US$1,601bn in 2024).
  • In relation to total population figures, per person revenues of US$3,284.00 are generated in 2024.
  • In the Food market, 1.4% of total revenue will be generated through online sales by 2024.
  • In the Food market, volume is expected to amount to 2,372.00m kg by 2029. The Food market is expected to show a volume growth of 1.5% in 2025.
  • The average volume per person in the Food market is expected to amount to 817.40kg in 2024.

Key regions: United States, Canada, China, India, South Korea

 
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Analyst Opinion

The Food market in Lithuania has been experiencing minimal growth due to various factors. These include increasing consumer health awareness, convenience of online food services, and adoption of digital technologies. However, the sub-markets of Dairy Products & Eggs, Meat, Fish & Seafood, and Fruits & Nuts have seen steady growth. This can be attributed to the rising demand for healthy and sustainable food options. Other sub-markets such as Convenience Food and Spreads & Sweeteners have also shown growth, driven by busy lifestyles and changing dietary preferences. Despite the overall slow growth, The Food market in Lithuania is expected to continue expanding in the coming years.

Customer preferences:
The current health and wellness trend in Lithuania has sparked a shift towards organic, locally-sourced, and sustainably produced food products. This is driven by a growing awareness of the impact of food choices on personal and environmental health. Additionally, there has been a rise in demand for plant-based and vegetarian options, as well as an increased focus on traditional, regional cuisines. This trend reflects a desire for more mindful and conscious consumption, as well as a deeper connection to cultural traditions and roots.

Trends in the market:
In Lithuania, The Food market industry is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing consumer awareness and demand for organic, locally sourced, and plant-based products. This trajectory is significant as it reflects a growing interest in health and environmental issues among consumers. Stakeholders in the industry, such as producers and retailers, must adapt to these changing preferences and offer a wider range of healthier options. Additionally, there may be opportunities for new players to enter the market and cater to this demand. However, this trend also poses challenges for traditional players, who may need to revamp their product offerings and supply chain to remain competitive in the evolving market.

Local special circumstances:
In Lithuania, The Food market is heavily influenced by the country's geographic location, with its proximity to the Baltic Sea and its fertile farmlands. This has led to a strong focus on locally sourced and organic products, catering to the growing demand for healthy and sustainable food options. Additionally, Lithuania's rich culinary traditions and cultural celebrations have shaped the food industry, with traditional dishes and ingredients playing a significant role in the market. The country's strict regulations on food safety and quality have also contributed to the market's stability and consumer trust in the products being offered.

Underlying macroeconomic factors:
The Food market in Lithuania is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. The country's strong economic growth, low inflation rates, and stable currency have created a favorable environment for businesses to thrive. Additionally, the government's initiatives to improve food safety and quality standards have boosted consumer confidence and increased demand for premium food products. However, the market may face challenges due to rising labor costs and potential trade barriers in the global market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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