Bread & Cereal Products - Lithuania

Revenue in the Bread & Bakery Products market amounts to US$913.40m in 2024. The market is expected to grow annually by 3.83% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$339.20 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 351.50m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 122.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Lithuania is facing a negligible growth rate, influenced by factors such as fluctuating consumer demand, increasing competition, and changing dietary preferences towards healthier options. Despite this, rising health consciousness and the convenience of online shopping are expected to drive some growth in the market.

Customer preferences: The demand for organic and locally sourced bread and cereal products is on the rise in Lithuania, as consumers become more health-conscious and environmentally aware. This trend is driven by the growing popularity of sustainable and ethical food production methods, as well as a desire for fresher and more nutritious options. Additionally, there is a shift towards gluten-free and alternative grain options, catering to the needs of consumers with dietary restrictions and preferences. This shift towards healthier and more sustainable food choices is expected to continue driving the growth of the Bread & Cereal Products Market in Lithuania.

Trends in the market: In Lithuania, the Bread & Cereal Products Market within The Food market is experiencing a surge in the demand for organic and gluten-free products. This trend is driven by a growing awareness of health and wellness, as well as increasing disposable income. Industry stakeholders are responding by expanding their product offerings to cater to this niche market segment. Additionally, there is a shift towards online shopping for these products, as consumers seek convenience and a wider variety of options. This trend is expected to continue, as more consumers prioritize healthy and sustainable food choices, presenting opportunities for industry players to capitalize on this trend through innovative marketing strategies and product development.

Local special circumstances: In Lithuania, the Bread & Cereal Products Market is heavily influenced by the country's geographical location and agricultural industry. The abundance of fertile land and favorable climate allows for the production of high-quality grains, which are then used to create a variety of traditional bread and cereal products. Additionally, the country's cultural preferences for hearty, grain-based meals have led to a strong demand for these products. On the regulatory front, the government has implemented strict standards for food safety and quality, ensuring the trust and satisfaction of consumers. These factors contribute to the unique dynamics of the Bread & Cereal Products Market in Lithuania.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Lithuania is impacted by several macroeconomic factors. The global economic landscape, national economic health, fiscal policies, and other financial indicators all play a role in shaping the performance of this market. For instance, countries with stable economies and favorable fiscal policies are likely to experience higher demand for bread and cereal products, as consumers have more disposable income to spend on food. Additionally, global economic trends, such as rising health consciousness and increasing demand for healthy food options, are driving the growth of the Bread & Cereal Products Market in Lithuania. Furthermore, government initiatives to promote domestic production and reduce reliance on imports are also expected to impact the market positively. On the other hand, factors such as inflation, currency fluctuations, and trade regulations can have a negative influence on market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.