Fresh Fruits - Lithuania | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$577.70m in 2024. The market is expected to grow annually by 4.46% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$214.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 252.10m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 84.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Lithuania is experiencing slow growth, impacted by factors such as seasonal fluctuations, changing consumer preferences, and competition from imported fruits. However, increasing health consciousness and growing availability of online marketplaces are expected to drive growth in the future.

Customer preferences: Consumers in Lithuania are becoming more health-conscious and are increasingly prioritizing fresh, locally grown fruits in their diets. This trend is driven by a growing awareness of the importance of nutrition and a desire for natural, unprocessed foods. Additionally, the demand for organic and sustainably sourced fruits is on the rise as consumers are becoming more environmentally conscious. This shift towards healthier and more sustainable food choices is expected to continue, shaping the future of the Fresh Fruits Market in Lithuania.

Trends in the market: In Lithuania, the Fresh Fruits Market is experiencing a surge in demand for locally grown and organic fruits. This trend is driven by growing consumer awareness of health benefits and sustainability concerns. Industry stakeholders are responding by expanding their offerings of locally sourced fruits and implementing sustainable farming practices. Additionally, there is a noticeable shift towards online sales and delivery services, as consumers seek convenience and safety during the ongoing COVID-19 pandemic. These trends are expected to continue, providing opportunities for growth and innovation in the Fresh Fruits Market.

Local special circumstances: In Lithuania, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's geographical location and climate. Due to its proximity to the Baltic Sea, the market is dominated by locally grown fruits such as apples, cherries, and berries. The country's rich agricultural heritage also plays a role in shaping the market, with many small-scale farmers producing high-quality organic fruits. Additionally, strict regulations on pesticide use and the growing demand for healthy and sustainable products have led to an increase in the production and consumption of organic fruits in the market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Lithuania is impacted by a variety of macroeconomic factors. These include the country's overall economic health, global economic trends, fiscal policies, and other relevant financial indicators. For instance, a stable and growing economy in Lithuania can lead to increased consumer spending on fresh fruits, driving market growth. Additionally, government policies and investments in agriculture and food production can also play a significant role in shaping the market. Furthermore, changing consumer preferences towards healthier food options and the growing trend of sustainable and organic farming practices can also influence the performance of the Fresh Fruits Market in Lithuania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.