Alcoholic Drinks - Lithuania

The Alcoholic Drinks market in Lithuania has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Lithuanian consumers have shown a growing preference for premium and craft alcoholic drinks, particularly in the beer and spirits categories. Craft beer, in particular, has gained popularity among younger consumers who are seeking unique and locally-produced beverages. This trend is also reflected in the increasing demand for high-quality spirits, such as whisky and gin, which are often associated with craftsmanship and artisanal production methods.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Lithuania is the rise of local breweries and distilleries. These small-scale producers are capitalizing on the demand for craft beverages by offering a wide range of unique and innovative products. This trend is not only driven by consumer preferences for local and authentic experiences, but also by the desire to support local businesses and promote the country's cultural heritage. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic drinks. Health-conscious consumers are increasingly seeking alternatives to traditional alcoholic beverages, and this has led to the emergence of a variety of low-alcohol and non-alcoholic options in the market. These products often mimic the flavors and aromas of their alcoholic counterparts, providing consumers with a similar sensory experience without the negative health effects of alcohol.

Local special circumstances: Lithuania has a strong drinking culture, with alcohol consumption being deeply ingrained in social gatherings and celebrations. However, in recent years, the government has implemented stricter regulations and higher taxes on alcohol in an effort to combat excessive drinking and improve public health. These measures have had a significant impact on the Alcoholic Drinks market, leading to a decline in overall consumption and a shift towards higher-quality and more expensive products.

Underlying macroeconomic factors: The Alcoholic Drinks market in Lithuania is influenced by various macroeconomic factors, including income levels, consumer confidence, and tourism. As the country's economy continues to grow and disposable incomes increase, consumers are more willing to spend on premium and craft beverages. In addition, the growing tourism industry in Lithuania has also contributed to the development of the Alcoholic Drinks market, as visitors from around the world are exposed to the country's unique drinking culture and local products. Overall, the Alcoholic Drinks market in Lithuania is experiencing growth and transformation, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of local breweries and distilleries, the demand for low-alcohol and non-alcoholic drinks, and the government's efforts to regulate alcohol consumption are all shaping the market and providing opportunities for both local and international players.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.