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Baby Milk & Infant Formula - Lithuania

Lithuania
  • Revenue in the Baby Milk & Infant Formula market amounts to US$10.47m in 2024. The market is expected to grow annually by 4.53% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$17bn in 2024).
  • In relation to total population figures, per person revenues of US$3.89 are generated in 2024.
  • In the Baby Milk & Infant Formula market, volume is expected to amount to 364.30k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.5% in 2025.0.
  • The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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In-Scope

  • Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Out-Of-Scope

  • Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
  • Milk substitutes (soy-based) for babies and infants
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Milk & Infant Formula Market in Lithuania is facing negligible growth due to factors such as declining birth rates and increasing awareness about the benefits of breastfeeding. Despite this, the convenience offered by online shopping and the growing demand for organic options continue to drive the market forward.

Customer preferences:
In Lithuania, there has been a growing trend towards organic and natural baby milk and infant formula, as parents become more health-conscious and seek out products with fewer additives and preservatives. Additionally, there has been a rise in demand for plant-based alternatives, as more consumers opt for a vegan or vegetarian lifestyle. This shift in consumer preferences towards healthier and more sustainable options is likely to continue driving growth in the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market.

Trends in the market:
In Lithuania, there is a growing trend towards organic and natural baby milk and infant formula products, driven by increasing health consciousness among parents and concerns about the safety and quality of traditional formula options. This trend is expected to continue, with industry stakeholders investing in research and development to improve the nutritional value of these products and cater to the demand for healthier options. Additionally, there is a rise in e-commerce platforms offering a wide range of baby milk and infant formula products, providing convenience and accessibility to consumers. This shift towards healthier and more convenient options is expected to have a significant impact on the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market, shaping the industry landscape and consumer preferences.

Local special circumstances:
In Lithuania, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's strict regulations on infant formula, which require all products to be approved by the State Food and Veterinary Service. Additionally, the country's geographic location and relatively small population create a competitive environment for international companies looking to enter the market. Cultural factors, such as the preference for organic and locally produced products, also shape consumer demand in Lithuania. These unique factors contribute to the dynamics of the Baby Milk & Infant Formula Market in Lithuania.

Underlying macroeconomic factors:
The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Lithuania is affected by various macroeconomic factors. These include global economic trends, such as the rising demand for organic and natural baby food products, as well as national economic health and fiscal policies. Additionally, the increasing number of working mothers and their need for convenient and safe infant nutrition options also contribute to the growth of the market. Other relevant financial indicators, such as consumer spending patterns and disposable income, also play a role in shaping the performance of the market. Overall, the market is expected to continue growing due to these factors, as well as the country's stable economic climate and favorable regulatory environment for baby food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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