Pet Food - Lithuania

Lithuania

Revenue in the Pet Food market amounts to US$142.70m in 2024. The market is expected to grow annually by 2.78% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$52.99 are generated in 2024.
In the Pet Food market, volume is expected to amount to 49.50m kg by 2029. The Pet Food market is expected to show a volume growth of 0.4% in 2025.
The average volume per person in the Pet Food market is expected to amount to 18.0kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food market in Lithuania, within The Food market, is facing negligible growth due to various reasons including limited consumer awareness, lack of digital adoption, and lower convenience offered by online services. These factors are impacting the market's growth rate significantly.

Customer preferences: As pet ownership continues to rise in Lithuania, so does the demand for high-quality and specialized pet food products. This trend is driven by the growing number of pet owners who view their pets as family members and are willing to spend more on premium and organic pet food options. Additionally, there has been a shift towards more natural and holistic pet food choices, in line with the overall trend towards healthier and more sustainable food options in the country.

Trends in the market: In Lithuania, the Pet Food Market within The Food market is experiencing a surge in demand for natural and organic pet food products. This trend is driven by consumer awareness of the health benefits of these products and the growing interest in pet wellness. As the market continues to grow, there is a rise in e-commerce platforms offering a wide variety of pet food options. This trajectory is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative marketing strategies to stand out in a crowded market.

Local special circumstances: In Lithuania, the Pet Food Market is heavily influenced by the country's geographical location and cultural preferences. As a small, predominantly rural country, pet ownership is high and pet food is a significant expense for many households. Additionally, the Lithuanian culture places a strong emphasis on traditional, locally-sourced ingredients, leading to a preference for domestic pet food brands. Furthermore, the country's strict regulations on pet food quality and safety have also shaped the market, creating a demand for premium and organic pet food options.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Lithuania is heavily influenced by macroeconomic factors, such as the overall economic health of the country, government fiscal policies, and global economic trends. These factors impact the purchasing power of consumers and their ability to afford premium pet food products. Additionally, changes in consumer preferences and increased awareness of the importance of pet nutrition are driving the growth of the pet food market. Furthermore, the rising pet population and increasing disposable income in Lithuania are expected to drive the demand for high-quality pet food products in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.