Baby Milk & Infant Formula - United Kingdom

Revenue in the Baby Milk & Infant Formula market amounts to US$671.00m in 2024. The market is expected to grow annually by 2.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$9.87 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 36.79m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.5kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in the UK is experiencing minimal growth due to factors such as declining birth rates and increasing health concerns over the use of formula. However, the convenience and ease of access to online purchasing options are driving growth.

Customer preferences: The Baby Milk & Infant Formula Market in the United Kingdom has experienced a significant increase in demand for organic and natural products, as consumers become more health-conscious and environmentally aware. This shift is driven by the rising trend of clean label and sustainable choices, with parents opting for products with no artificial ingredients or preservatives. Additionally, there has been a growing preference for plant-based and allergy-friendly options, reflecting the changing dietary needs and preferences of modern families.

Trends in the market: In the United Kingdom, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural products. This trend is driven by increasing awareness among parents about the benefits of chemical-free and non-GMO formula options. Additionally, there is a growing trend of online shopping for baby food products, as busy parents seek convenience and competitive pricing. These trends are likely to continue, creating opportunities for industry stakeholders to expand their product offerings and distribution channels.

Local special circumstances: In the United Kingdom, the Baby Milk & Infant Formula Market is heavily influenced by cultural preferences for organic and natural products. This has led to a rise in demand for premium, organic baby formula options. Additionally, strict regulatory standards for infant formula in the UK have created a highly trusted market for safe and reliable products. These factors have contributed to a competitive market with a strong focus on quality and safety, making it a unique market within the Baby Food Market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in the United Kingdom is significantly impacted by macroeconomic factors such as consumer spending patterns, national economic health, and government policies. The market is heavily influenced by global economic trends, as the United Kingdom relies heavily on imports for its baby food supply. Fiscal policies and trade agreements also play a crucial role in shaping the market, as changes in tariffs and trade barriers can greatly affect the availability and cost of baby milk and infant formula products. Additionally, the rising cost of living in the United Kingdom is driving consumers to seek more affordable baby food options, leading to a growing demand for lower-priced products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.