Baby Milk & Infant Formula - United States

United States

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$6.22bn in 2024. The market is expected to grow annually by 3.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$18.19 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 167.50m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in the United States is experiencing negligible growth, influenced by factors such as changing consumer preferences, stricter regulations, and increasing competition. This has led to a stagnant market, with minimal growth opportunities in the near future.

Customer preferences: The Baby Milk & Infant Formula Market within the Baby Food Market in the United States is experiencing a shift towards organic and natural products, driven by consumer demand for healthier and more sustainable options. This trend is further influenced by the increasing awareness of the benefits of breastfeeding among new mothers. Additionally, with the rise of dual-income households, there is a growing demand for convenient and time-saving solutions, such as ready-to-use formula or formula dispensers. This trend is expected to continue as more parents prioritize convenience and health for their babies.

Trends in the market: In the United States, the market for Baby Milk & Infant Formula is experiencing a trend towards organic and natural options, with parents becoming more aware of the potential health benefits of these products. This trend is expected to continue, driven by concerns over additives and preservatives in traditional formulas. Additionally, there is a growing demand for plant-based alternatives, as more parents opt for a vegetarian or vegan diet for their children. These trends have significant implications for industry stakeholders, as they will need to adapt their product offerings to meet the changing preferences of consumers.

Local special circumstances: In the United States, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural and regulatory factors. The country has strict regulations on the advertising and labeling of infant formula products, leading to a strong consumer preference for organic and natural options. Additionally, cultural attitudes towards breastfeeding and working mothers have also shaped the demand for formula products, with many women seeking convenience and flexibility in their feeding choices.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer spending, population growth, and government policies. The country's strong economy and high disposable income levels have resulted in a high demand for premium and organic baby food products, including milk and infant formula. Furthermore, the government's focus on promoting healthy eating habits and initiatives to support working mothers has also contributed to the growth of the market. On the other hand, fluctuations in the national economy, such as inflation and unemployment rates, can impact consumer purchasing power and, in turn, affect the demand for baby food products. Additionally, regulatory factors, such as labeling and safety standards, play a crucial role in shaping the market landscape. Overall, a stable economy and supportive government policies are driving the growth of the Baby Milk & Infant Formula Market in the United States.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.