Fresh Vegetables - China

China

Highlights

Revenue in the Fresh Vegetables market amounts to US$100.60bn in 2024. The market is expected to grow annually by 6.21% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$70.20 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 70.63bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 40.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in China is witnessing minimal growth, influenced by factors such as changing consumer preferences, urbanization, and increasing competition. Additionally, challenges in supply chain efficiency and price volatility are impacting overall market dynamics.

Customer preferences: Consumers in China are increasingly prioritizing health and sustainability, prompting a shift towards organic and locally sourced fresh vegetables. This trend is particularly pronounced among younger demographics, who are more conscious of food origins and environmental impact. Additionally, urbanization is fostering a preference for convenience, leading to a rise in online grocery shopping and meal kit services that offer pre-portioned fresh vegetables. These evolving lifestyle factors reflect a broader cultural shift towards wellness and responsible consumption in The Food market.

Trends in the market: In China, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumers’ increasing emphasis on health and sustainability. This trend is particularly evident among younger demographics, who prioritize transparency in food sourcing and its environmental impact. Concurrently, urbanization is enhancing the demand for convenience, with a surge in online grocery shopping and meal kit services that simplify access to fresh vegetables. These trends signify a cultural transformation towards wellness and responsible consumption, presenting opportunities for industry stakeholders to innovate and align their offerings with evolving consumer preferences.

Local special circumstances: In China, the Fresh Vegetables Market is shaped by diverse local factors, including its vast geographical landscape and rich agricultural heritage. Regions like Xinjiang and Yunnan boast unique climates that allow for a wide variety of vegetables, fostering a strong emphasis on regional specialties. Culturally, traditional Chinese cuisine promotes seasonal eating, influencing consumer preferences towards fresh, local produce. Additionally, regulatory support for organic farming practices strengthens the market for sustainable options. These elements collectively drive demand for fresh vegetables, reflecting a distinct market dynamic that prioritizes quality, variety, and environmental consciousness.

Underlying macroeconomic factors: The Fresh Vegetables Market in China is significantly influenced by macroeconomic factors such as national economic growth, urbanization trends, and changing consumer income levels. As China's economy continues to expand, rising disposable incomes have led consumers to prioritize quality and health, boosting demand for fresh vegetables. Furthermore, urbanization accelerates the shift towards modern retail formats, enhancing distribution efficiency and accessibility of fresh produce. Additionally, government policies promoting sustainable agricultural practices and investments in rural infrastructure bolster supply chain efficiency. Global trade dynamics, including export opportunities and import regulations, also play a crucial role in shaping market performance, reflecting the interconnected nature of The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.