Confectionery & Snacks - Japan

Japan

Highlights

Revenue in the Confectionery & Snacks market amounts to US$25.66bn in 2024. The market is expected to grow annually by 2.97% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$209.20 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 3.20bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 25.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Japan has seen slow growth due to factors such as increasing health consciousness among consumers and the convenience of online alternatives. However, the sub-markets of confectionery and snack food still contribute to overall market growth.

Customer preferences: As Japan's population ages, there is a growing demand for healthier snack options in the Confectionery & Snacks Market within The Food market. This has led to an increase in the availability of low-sugar and low-calorie snacks, as well as snacks made with natural and organic ingredients. Additionally, there is a growing trend towards snacks that cater to specific dietary needs, such as gluten-free or vegan options. This shift in consumer preferences is driven by a greater focus on health and wellness, as well as a desire for more diverse and inclusive snacking options.

Trends in the market: In Japan, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier, more natural products. This trend is being driven by consumer demand for better-for-you options and a growing awareness of the health risks associated with high sugar and fat consumption. Additionally, there is a rise in the use of traditional Japanese ingredients, such as matcha and yuzu, in confectionery and snack products. This trajectory towards healthier and more unique offerings is significant as it allows companies to tap into new market segments and cater to changing consumer preferences. Furthermore, it presents opportunities for partnerships with local farmers and producers. However, it may also pose challenges for companies that heavily rely on traditional and indulgent products. As such, industry stakeholders must closely monitor this trend and adapt their strategies to stay competitive in the market.

Local special circumstances: In Japan, the Confectionery & Snacks Market is heavily influenced by the country's unique cultural and regulatory circumstances. For example, the market is dominated by traditional Japanese snacks and sweets, such as mochi and matcha-flavored treats. Additionally, strict regulations on food labeling and packaging also play a significant role in shaping the market. Furthermore, Japan's aging population and high demand for healthy and functional snacks have led to the growth of niche markets, such as sugar-free and organic snacks.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Japan is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. The country's strong economic growth and stable political environment have resulted in increased consumer spending and demand for premium snacks and confectionery products. Furthermore, the growing trend of snacking and increasing disposable income levels have also contributed to the growth of the market. However, strict regulations and high import tariffs on certain ingredients and products have posed challenges for market players. Additionally, the aging population in Japan has also affected the market, as the demand for healthier and functional snacks and confectionery products has increased.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.