Soups - Jordan | Statista Market Forecast

Revenue in the Soups market amounts to US$63.61m in 2024. The market is expected to grow annually by 4.31% (CAGR 2024-2029).
In global comparison, most revenue is generated Indonesia (US$10bn in 2024).
In relation to total population figures, per person revenues of US$5.59 are generated in 2024.
In the Soups market, volume is expected to amount to 14.85m kg by 2029. The Soups market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Soups market is expected to amount to 1.2kg in 2024.

Definition:

The Soups market covers any type of soup that is ready for consumption immediately after purchase or after heating. These soups require minimal preparation by the consumer and included instant soups that typically come in powdered form and broth or liquid soups that are purchased in prepared form such as tinned soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dehydrated soup
Tinned and other packaged soup
Broth
Canned soups and stews
Fondue soup
Frozen soups, Instant miso soup

Other ready-to-eat meals
Out-of-home consumption

The Convenience Food market in Jordan has seen modest growth due to factors like the rise in health consciousness and the convenience of online health services. The market's growth rate has remained minimal due to factors such as economic instability and competition from traditional food options.

Customer preferences: Consumers are becoming more health-conscious and are seeking convenient and nutritious meal options, leading to a growing demand for healthier soups in the Convenience Food Market. This trend is driven by the increasing awareness of the importance of a balanced diet and the desire for quick and easy meal solutions. Additionally, the rising number of working professionals and busy lifestyles in Jordan has resulted in a shift towards convenient and ready-to-eat soups. These factors have also led to an increase in demand for ethnic and international soup flavors, reflecting the diverse cultural preferences of consumers in the region.

Trends in the market: In Jordan, the Soups Market within the Convenience Food Market is experiencing a surge in demand for healthier and more nutritious options. This trend is driven by increasing health consciousness among consumers and the availability of more diverse soup options, such as gluten-free and organic varieties. This trajectory is significant for industry stakeholders as it presents opportunities for new product development and marketing strategies. It also highlights the importance of catering to the evolving preferences of consumers in the convenience food market. Additionally, this trend could potentially lead to partnerships between soup manufacturers and health-focused organizations, further driving growth in the market.

Local special circumstances: In Jordan, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the country's location in the Middle East. The market is dominated by traditional Middle Eastern soups, such as shorba and lentil soup, which cater to local tastes and preferences. Additionally, the market is regulated by strict halal guidelines, which impact ingredient sourcing and production processes. These factors contribute to the unique flavor profile and quality of soups in Jordan, setting it apart from other markets.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. The country's relatively stable economic growth and increasing disposable income have resulted in a rise in demand for convenience food products, including soups. Moreover, the government's initiatives to promote foreign investment and improve the business climate have attracted international players to enter the market, driving competition and innovation. Additionally, the growing trend of urbanization and busy lifestyles has led to a higher demand for on-the-go food options, further fueling the growth of the Soups Market in Jordan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.