Key regions: India, Canada, Spain, Philippines, United Kingdom
The Nuts Market in Jordan is experiencing minimal growth, impacted by factors such as limited consumer awareness and competition from traditional markets. Despite this, the market is expected to grow due to increasing demand for healthy snacking options in the region.
Customer preferences: Consumers in Jordan are showing a growing preference for healthier snack options, leading to an increase in demand for nuts as a nutritious and convenient option. The trend is driven by a shift towards more health-conscious lifestyles, as well as a rise in awareness about the benefits of nuts in reducing the risk of chronic diseases. This has also led to the emergence of innovative nut-based products, such as protein bars and nut butters, catering to the evolving preferences of consumers. Additionally, the popularity of nuts as a traditional ingredient in Jordanian cuisine has further contributed to the growth of the market.
Trends in the market: In Jordan, the Nuts Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for healthy snack options and plant-based proteins. This trend is driven by the growing health consciousness among consumers and the increasing popularity of vegetarian and vegan diets. As a result, there is a significant rise in the consumption of nuts, seeds, and nut-based products. This trend is expected to continue in the future, as more consumers seek out nutritious and sustainable food options. Industry stakeholders should take note of this trend and cater to the growing demand for plant-based products to stay competitive in the market.
Local special circumstances: In Jordan, the Nuts Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's geographical location. Jordan is strategically located near major nut-producing countries such as Turkey, Iran, and Syria, making it a major hub for the import and export of nuts. Additionally, the country's cultural preference for nuts as a staple snack has also contributed to the growth of the market. The government's focus on promoting agriculture and the availability of land for nut cultivation has also led to the development of the local nut industry.
Underlying macroeconomic factors: The Nuts Market of the Fruits & Nuts Market within The Food market in Jordan is affected by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and financial indicators. The market is influenced by the overall economic climate of the country, such as the gross domestic product (GDP) growth rate, inflation, and unemployment rates. Moreover, government policies and regulations related to the agriculture sector and food market also impact the Nuts Market. Additionally, consumer spending patterns, disposable income, and consumer confidence also play a significant role in the performance of the Nuts Market in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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