Baby Food - Jordan | Statista Market Forecast

Revenue in the Baby Food market amounts to US$64.18m in 2024. The market is expected to grow annually by 3.04% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$5.64 are generated in 2024.
In the Baby Food market, volume is expected to amount to 3.74m kg by 2029. The Baby Food market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Jordan has shown minimal growth in recent years, due to factors such as economic instability, low birth rates, and cultural preferences for homemade baby food. However, the increasing availability of online shopping and rising health awareness among parents may contribute to future growth in this market.

Customer preferences: As Jordan experiences a growth in working mothers and a rise in dual-income households, there has been a significant increase in demand for convenient and healthy baby food options. This has led to a surge in demand for organic and natural baby food products, as well as an emphasis on locally sourced and fresh ingredients. Additionally, there has been a shift towards more diverse and international flavors, reflecting the multiculturalism of Jordanian society. These emerging trends highlight the growing focus on health and convenience in the Baby Food Market within The Food market industry, and the influence of cultural and lifestyle factors on consumer preferences.

Trends in the market: In Jordan, the Baby Food Market within The Food market is experiencing a shift towards more organic and natural options. This trend is driven by increasing consumer awareness and demand for healthier options for their children. This has led to a growth in the availability of organic baby food products in the market. Additionally, there is a rise in demand for convenient and portable packaging for on-the-go consumption. These trends are significant as they cater to the changing preferences of modern parents and have the potential to drive growth for industry stakeholders. However, this trend also poses a challenge for traditional baby food brands as they need to adapt to stay relevant in the market.

Local special circumstances: In Jordan, the Baby Food Market is heavily influenced by the country's cultural and religious beliefs. The majority of the population follows strict dietary laws, making halal certification a crucial factor for food products, including baby food. Additionally, breastfeeding is highly encouraged, which limits the demand for certain types of baby food. The government also plays a significant role in regulating the market, ensuring the safety and quality of baby food products. These unique factors shape the market dynamics and differentiate it from other markets.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. A stable economy and favorable fiscal policies can lead to increased consumer confidence and purchasing power, resulting in higher demand for baby food products. On the other hand, economic downturns and restrictive fiscal policies can negatively impact market growth. Additionally, the country's population demographics, such as a high birth rate and increasing working women population, also play a significant role in driving the demand for baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.