Fresh Fish - Jordan

Jordan

Highlights

Revenue in the Fresh Fish market amounts to US$514.70m in 2024. The market is expected to grow annually by 9.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$45.21 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 31.47m kg by 2029. The Fresh Fish market is expected to show a volume growth of 7.2% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 2.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Fish Market in Jordan is experiencing subdued growth, impacted by factors such as limited access to technology, low health awareness, and traditional shopping habits. However, with the convenience of online services and increasing demand for healthy options, the market is slowly expanding.

Customer preferences: Consumer demand for fresh fish in Jordan has been on the rise, driven by a growing health-conscious population and an increasing interest in sustainable and locally-sourced food options. This has led to a surge in demand for wild-caught, organic and locally-sourced seafood, with consumers valuing quality and freshness over price. In addition, there has been a shift towards online and mobile shopping for fresh fish, with consumers opting for convenient and contactless purchasing options. This trend is also influenced by the rise of digital solutions in the food industry, including online delivery services and mobile apps for ordering and tracking purchases.

Trends in the market: In Jordan, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for sustainably sourced seafood. Consumers are increasingly aware of the environmental impact of their food choices and are seeking out products that are ethically and responsibly harvested. This trend is expected to continue, with government initiatives promoting sustainable fishing practices and consumer education on the importance of sustainability. This presents opportunities for industry stakeholders to invest in sustainable practices and cater to the growing demand for eco-friendly seafood options. Additionally, the rise of e-commerce and online delivery services in the country is making it easier for consumers to access sustainably sourced seafood, further contributing to the growth of this trend.

Local special circumstances: In Jordan, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's coastal location and its rich fishing culture. The market is also regulated by strict standards to ensure the freshness and quality of the seafood. Additionally, Jordanian culture places a high value on seafood, making it a staple in their cuisine. These factors contribute to a dynamic market with high demand for fresh and diverse seafood options.

Underlying macroeconomic factors: The Fresh Fish Market within the Fish & Seafood Market of The Food market in Jordan is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Jordan's economy is heavily reliant on imports, making it vulnerable to fluctuations in global markets. The country's recent economic struggles, including high unemployment rates and inflation, have also had a significant impact on consumer spending power and demand for seafood. Additionally, government policies, such as import restrictions and subsidies, can greatly influence the supply and pricing of fish products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.