Baby Milk & Infant Formula - Jordan

Jordan

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$51.73m in 2024. The market is expected to grow annually by 2.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$4.54 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.42m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Jordan has experienced minimal growth due to factors such as low birth rates and increasing awareness of breastfeeding benefits. However, the convenience of online purchasing and rising disposable incomes may drive future growth.

Customer preferences: There has been a growing trend towards organic and natural ingredients in the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market. This is driven by increased awareness about the benefits of chemical-free products and the desire for healthier options for babies. Additionally, there has been a shift towards plant-based formulas, catering to the rising demand for vegetarian and vegan options among parents. This trend is expected to continue as consumers prioritize the health and well-being of their babies.

Trends in the market: In Jordan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a trend towards organic and natural products, as consumers become more health-conscious and seek out cleaner, safer options for their infants. This trend is expected to continue as demand for natural and organic products in the region grows. Additionally, there is a rise in online purchasing of baby food products, as e-commerce platforms become more popular in the country. These trends have significant implications for industry stakeholders, as they must adapt their marketing strategies and product offerings to meet the changing demands of consumers. This includes investing in digital platforms and online marketing to reach a wider audience and offering a wider range of natural and organic options to cater to the growing demand. Failure to adapt to these trends could result in a loss of market share and potential revenue for industry players in the Baby Milk & Infant Formula Market.

Local special circumstances: In Jordan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural traditions and religious beliefs. Breastfeeding is highly encouraged, leading to a lower demand for formula. However, due to a high rate of women in the workforce, there is a growing need for convenient and safe formula options. Additionally, government regulations and import restrictions play a significant role in shaping the market, with strict guidelines for formula ingredients and labeling. These factors contribute to a unique market dynamic compared to other regions.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, population growth, and government regulations. Countries with a robust economy and high consumer spending power are likely to witness significant growth in the market. In contrast, regions with low consumer spending and strict government regulations may experience slower market growth. Additionally, the increasing awareness about the importance of proper nutrition for infants and the rise in working mothers are also contributing to the growth of the market in developing countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.