Breakfast Cereals - Jordan

Jordan

Highlights

Revenue in the Breakfast Cereals market amounts to US$28.88m in 2024. The market is expected to grow annually by 5.31% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$2.54 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 7.12m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in Jordan is currently experiencing minimal growth, impacted by factors such as limited consumer health awareness, lack of digital technologies adoption, and availability of more traditional breakfast options. Despite this, the Bread & Cereal Products market within The Food market remains stable.

Customer preferences: In Jordan, there has been a growing trend towards healthier breakfast options, including an increased demand for low-sugar and high-protein cereals. This shift is driven by a growing health consciousness among consumers, as well as an increase in the number of individuals adopting vegetarian or vegan diets. In addition, there is a rising interest in organic and natural breakfast cereal options, as consumers become more aware of the potential benefits of consuming minimally processed foods. This trend is expected to continue, with the market for healthier breakfast cereals projected to grow in the coming years.

Trends in the market: In Jordan, the Breakfast Cereals Market is experiencing a surge in demand for healthier options, with consumers increasingly seeking out products with low sugar content and natural ingredients. Additionally, there is a growing trend of incorporating traditional Middle Eastern flavors, such as dates and nuts, into breakfast cereals. This trend is significant as it reflects a shift towards healthier and more culturally relevant options. For industry stakeholders, this presents an opportunity to tap into a niche market and cater to evolving consumer preferences. However, it also poses a challenge for traditional cereal brands, who may need to adapt and innovate to stay competitive in this evolving market.

Local special circumstances: In Jordan, the Breakfast Cereals market is influenced by the country's strong cultural preference for traditional breakfast foods, such as falafel and hummus. This has led to a slower adoption of Western-style breakfast cereals compared to other markets. Additionally, Jordan's geographical location and limited agricultural resources have resulted in a heavy reliance on imported cereals, making the market susceptible to fluctuations in international trade and currency exchange rates. Furthermore, the country's strict regulatory environment, particularly in terms of food labeling and advertising, has posed challenges for new product launches and marketing campaigns in the Breakfast Cereals market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors in Jordan. The country's economic health, fiscal policies, and global economic trends all play a significant role in shaping market performance. For instance, Jordan's growing middle class and increasing disposable income have led to a rise in demand for convenient and nutritious breakfast options, driving the growth of the breakfast cereals market. Furthermore, the government's efforts to boost the agriculture sector and promote healthy eating habits have also positively influenced market growth. However, challenges such as rising inflation rates, unemployment, and dependence on imported raw materials may hinder market growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.