Milk Substitutes - Jordan

Jordan

Highlights

Revenue in the Milk Substitutes market amounts to US$4.88m in 2024. The market is expected to grow annually by 22.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$0.43 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 4.85m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 22.8% in 2025.0.
The average volume per person in the Milk Substitutes market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Substitutes Market in Jordan is experiencing considerable growth, propelled by factors such as increasing consumer awareness of health and convenience, and the adoption of digital technologies. This growth is driven by the rising demand for dairy-free alternatives and the trend towards plant-based diets.

Customer preferences: In Jordan, there is a growing trend towards plant-based milk substitutes, driven by health and environmental concerns. This is particularly popular among younger consumers looking for healthier options and those following specific diets. The rise of veganism and vegetarianism in the country has also contributed to the increased demand for non-dairy milk alternatives. Additionally, the convenience and availability of a variety of milk substitutes in supermarkets and online platforms have further fueled this shift in consumer preferences.

Trends in the market: In Jordan, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards plant-based milk alternatives, driven by consumer demand for healthier and environmentally sustainable options. This trend is expected to continue, with an increasing number of dairy manufacturers investing in non-dairy alternatives. This presents both opportunities and challenges for industry stakeholders, who will need to adapt their strategies and product offerings to meet changing consumer preferences. Additionally, the rise of e-commerce platforms and online grocery shopping in Jordan is expected to further boost the sales of milk substitutes, as more consumers seek convenience and variety in their shopping experiences.

Local special circumstances: In Jordan, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is influenced by local customs and cultural preferences. Due to the large Muslim population, the demand for halal milk substitutes is high. This has led to the development of specialized products and brands catering to this market segment. Additionally, the government's strict regulations on the import and distribution of dairy products have created a unique market environment, with a heavy reliance on locally produced milk substitutes. These factors contribute to the dynamics of the market, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and the country's economic stability. With a growing population and increasing disposable income, there is a higher demand for dairy alternatives, driving market growth. Additionally, government initiatives to promote healthy eating habits and reduce dairy consumption have also impacted the market. Economic challenges such as inflation and unemployment can affect consumer spending and ultimately impact market performance. However, the overall positive economic outlook and steady investment in the food and beverage sector in Jordan are expected to support the growth of the Milk Substitutes Market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.