Fruits & Nuts - Jordan

Jordan

Highlights

Revenue in the Fruits & Nuts market amounts to US$1.27bn in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$111.90 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 431.50m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 34.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Jordan is experiencing minimal growth, influenced by factors such as fluctuating agricultural conditions, shifting consumer preferences toward health, and the rising demand for processed options, which impact overall market dynamics.

Customer preferences: Consumers in Jordan are increasingly prioritizing health-conscious choices, leading to a notable shift toward organic and locally sourced fruits and nuts. This trend is particularly pronounced among younger demographics, who are more aware of nutritional benefits and sustainability. Additionally, the rising popularity of plant-based diets and snacking on natural products has fueled demand for innovative fruit and nut blends. Cultural celebrations are also influencing preferences, as traditional foods are being reimagined with healthier ingredients, reflecting a blend of heritage and modern lifestyle choices.

Trends in the market: In Jordan, the Fruits & Nuts Market is experiencing a significant shift towards organic and locally sourced products, reflecting a growing consumer preference for health-conscious choices. Younger demographics are increasingly seeking nutritious and sustainable options, driving demand for innovative fruit and nut blends that cater to plant-based diets and snacking habits. This trend is also influencing cultural celebrations, as traditional recipes are being updated with healthier ingredients. These developments present considerable opportunities for industry stakeholders to innovate and adapt their offerings to meet evolving consumer preferences and enhance market competitiveness.

Local special circumstances: In Jordan, the Fruits & Nuts Market is shaped by its diverse climate and fertile land, which allow for a variety of locally grown produce, enhancing consumer interest in fresh and organic options. Cultural traditions centered around hospitality and sharing food further drive demand for high-quality, nutritious fruits and nuts during celebrations. Additionally, regulatory support for sustainable farming practices encourages local growers to adopt organic methods. These unique factors create a dynamic market environment that prioritizes health, sustainability, and cultural significance, setting Jordan apart from global trends.

Underlying macroeconomic factors: The Fruits & Nuts Market in Jordan is significantly influenced by macroeconomic factors including national economic health, agricultural policies, and global market trends. Economic stability and growth in Jordan foster consumer spending on high-quality and organic produce, while favorable fiscal policies promote investments in sustainable farming practices. Additionally, fluctuations in global commodity prices can impact local fruit and nut pricing, affecting both producers and consumers. The increasing global demand for organic products also presents opportunities for Jordanian growers to expand their market reach, further enhancing the sector's resilience and potential for growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.