Milk - Jordan | Statista Market Forecast

Milk - Jordan

Jordan

Highlights

Revenue in the Milk market amounts to US$320.30m in 2024. The market is expected to grow annually by 5.24% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$28.13 are generated in 2024.
In the Milk market, volume is expected to amount to 290.30m kg by 2029. The Milk market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Milk market is expected to amount to 21.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Market in Jordan is experiencing minimal growth, impacted by factors such as low consumer health awareness and limited access to online services. Despite this, the Dairy Products & Eggs Market within The Food market is steadily growing, driven by the increasing adoption of digital technologies and convenience for consumers.

Customer preferences: Consumers in Jordan are increasingly opting for healthier dairy products, such as low-fat and plant-based milk alternatives, in line with global health and wellness trends. The growing preference for natural and organic options is also influencing purchasing decisions, with consumers seeking products free from artificial additives and preservatives. Additionally, the rise of health-conscious young adults and working professionals is driving demand for convenient and on-the-go dairy products, such as single-serve yogurt cups and protein-rich drinks.

Trends in the market: In Jordan, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards more organic and high-quality milk products. This trend is driven by the increasing health consciousness among consumers and the growing demand for natural and sustainable food options. Additionally, there is a rise in the popularity of plant-based milk alternatives, such as almond and soy milk, as well as lactose-free options. These trends are significant as they cater to the changing preferences of consumers and present opportunities for industry stakeholders to diversify their product offerings. However, they also pose challenges for traditional dairy farmers and processors who may need to adapt their operations to meet the demand for these new products.

Local special circumstances: In Jordan, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's location in the Middle East. The hot and dry climate makes it difficult for local dairy farmers to produce sufficient milk, leading to an increased reliance on imports. Additionally, cultural preferences for fresh milk over processed milk have led to a limited market for dairy products. This, coupled with strict regulations on dairy production and distribution, creates a unique market landscape that differs from other countries.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's strong economic growth, stable political environment, and favorable regulatory policies have created a conducive market for dairy products and eggs. Moreover, the growing population and increasing per capita income have led to a rise in demand for high-quality and nutritious dairy products, driving the growth of the market. Additionally, the government's initiatives to promote the dairy sector through investment in infrastructure and technology have further boosted the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.