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Ready-to-Eat Meals - Jordan

Jordan
  • Revenue in the Ready-to-Eat Meals market amounts to US$649.70m in 2024. The market is expected to grow annually by 5.06% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$149bn in 2024).
  • In relation to total population figures, per person revenues of US$57.06 are generated in 2024.
  • In the Ready-to-Eat Meals market, volume is expected to amount to 138.30m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 3.1% in 2025.0.
  • The average volume per person in the Ready-to-Eat Meals market is expected to amount to 10.7kg in 2024.

Definition:

The Ready-to-Eat Meals market covers prepared food and meals that can be eaten as is or after minimal preparation. These meals do not require cooking and are typically consumed after heating. These meals may also include disposable eating utensils. Classic frozen foods include meat, fish, vegetables, filled pasta, and frozen pizzas.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Ready-to-eat meals based on meat, fish or vegetables (e.g salads, sandwiches and wraps, sushi rolls)
  • Frozen pizzas, frozen dinners, frozen breakfast burritos, frozen ethnic foods
  • Frozen appetizers (e.g. spring rolls, dumplings, and chicken wings)
  • Filled pasta
  • Canned pasta meals, meal kits
  • Cup noodles, instant noodle, microwavable ramen bowls

Out-Of-Scope

  • Soups
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

In Jordan, the Ready-to-Eat Meals Market within the Convenience Food Market is experiencing minimal growth. This can be attributed to factors such as low consumer awareness, limited availability of online services, and traditional food preferences. However, with increasing health consciousness and convenience offered by pre-packaged meals, the market is expected to slowly grow in the coming years.

Customer preferences:
The convenience and ease of ready-to-eat meals have become even more appealing to consumers in Jordan, as busy lifestyles and changing work patterns have led to a growing demand for quick and convenient meal options. This trend has been particularly evident among young professionals and families, who are looking for convenient and healthy meal solutions. As a result, there has been an increase in the availability of ready-to-eat meals that cater to specific dietary requirements, such as gluten-free, vegan, and vegetarian options. Moreover, the rise of e-commerce and online food delivery services has made it even easier for consumers to access these meals, further driving the growth of the ready-to-eat meals market in Jordan.

Trends in the market:
In Jordan, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a shift towards healthier and more diverse options. Consumers are increasingly seeking out plant-based, organic, and gluten-free meals, as well as international cuisines. This trend is expected to continue, driven by increasing health consciousness and the influence of global food trends. Industry stakeholders will need to adapt their product offerings and marketing strategies to cater to these changing preferences and stay competitive in the market. The rise of e-commerce and food delivery services is also expected to play a significant role in the growth of the Ready-to-Eat Meals Market in Jordan, as consumers seek convenient and contactless options for purchasing and consuming food. This shift towards healthier and more diverse options could potentially have implications for traditional food retailers, who may need to re-evaluate their offerings to remain relevant in the changing market landscape.

Local special circumstances:
In Jordan, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's unique cultural and religious factors. The majority of the population follows the Islamic dietary laws, which prohibit the consumption of certain foods such as pork. This has led to a rise in demand for Halal-certified ready-to-eat meals, catering to the needs of the Muslim population. Additionally, Jordan's hot and dry climate makes it challenging to grow fresh produce, driving the popularity of convenience foods. The local market is also regulated, with strict food safety standards and labeling requirements, ensuring the quality and safety of ready-to-eat meals for consumers.

Underlying macroeconomic factors:
The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and government policies. Countries with strong economic growth and stable consumer spending are likely to see higher demand for convenience foods, including ready-to-eat meals. Additionally, government policies that support the food industry and promote healthy eating habits can also boost market growth. On the other hand, economic downturns and unstable consumer spending can negatively impact the market, leading to lower sales and revenue. Moreover, the increasing trend of on-the-go and busy lifestyles globally is driving the demand for convenient and quick meal options, further fueling the growth of the ready-to-eat meals market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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