Key regions: Philippines, Canada, India, China, United States
The Processed & Frozen Fruits Market in Jordan has seen minimal growth due to factors such as limited consumer awareness, lack of access to digital technologies, and the convenience of traditional fruit markets. This has resulted in a stagnant growth rate for the Fruits & Nuts Market in the country.
Customer preferences: Consumers in Jordan are increasingly seeking convenient and healthy food options, leading to a rise in demand for processed and frozen fruits. This trend is driven by a growing awareness of the benefits of fruits as part of a balanced diet, as well as a desire for time-saving solutions in a fast-paced lifestyle. Additionally, the increasing availability of international frozen fruit options in Jordanian supermarkets is catering to the diverse tastes of the country’s multicultural population.
Trends in the market: In Jordan, there is a growing demand for processed and frozen fruits due to the increasing popularity of convenience foods and a rise in health consciousness. This trend is expected to continue in the coming years, with a focus on innovative packaging and marketing strategies to attract consumers. Additionally, a shift towards organic and natural options is also observed, driven by rising concerns over food safety and environmental sustainability. These trends present opportunities for industry stakeholders to diversify their product offerings and cater to evolving consumer preferences. However, challenges such as high production costs and limited cold storage facilities may pose as barriers to market growth.
Local special circumstances: In Jordan, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is influenced by the country's geographical location as a major producer of fruits and nuts in the Middle East. The local climate and soil conditions allow for the cultivation of a variety of fruits and nuts, leading to a diverse market. Additionally, the country's strict regulations on food safety and quality control ensure that the processed and frozen fruits meet international standards, making them a preferred choice for export.
Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily impacted by macroeconomic factors in Jordan. The country's economic health and stability play a crucial role in market performance. Favorable government policies, such as tax incentives and trade agreements, can boost market growth. Additionally, global economic trends, such as fluctuations in currency exchange rates and trade tariffs, can influence the cost of raw materials and impact market prices. Moreover, consumer purchasing power and overall consumer spending patterns can also affect the demand for processed and frozen fruits, making it essential to monitor economic indicators like GDP, inflation, and unemployment rates in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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