Prepared Baby Food - Jordan

Jordan

Revenue in the Prepared Baby Food market amounts to US$0.34m in 2024. The market is expected to grow annually by 5.29% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (US$2,829m in 2024).
In relation to total population figures, per person revenues of US$0.03 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 37.36k kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

Market

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Analyst Opinion

The Prepared Baby Food Market in Jordan is seeing minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to slowly increase as more parents opt for convenient and healthy options for their babies.

Customer preferences: As health and wellness concerns continue to rise, parents are increasingly looking for convenient and healthy options for their babies' diets. This has led to a growing demand for organic and natural prepared baby food products, as well as options tailored to specific dietary needs, such as gluten-free or vegan. Additionally, there has been a shift towards more diverse and globally-inspired flavors, reflecting the growing multicultural influence in Jordanian society. This trend is also being influenced by the rising number of working mothers and their need for time-saving and nutritious food options for their infants.

Trends in the market: In Jordan, the Prepared Baby Food Market is experiencing a trend towards healthier and organic options, driven by an increase in health-conscious parents and a growing awareness of the benefits of natural and unprocessed foods for infants. This trend is expected to continue, with a projected increase in demand for organic baby food products. This presents opportunities for industry stakeholders to tap into this market segment and offer innovative and nutritious options for parents. Additionally, there is a growing trend towards online shopping for baby food, providing convenience and accessibility for busy parents. This shift towards digital platforms is expected to continue, highlighting the need for companies to invest in e-commerce and digital marketing strategies.

Local special circumstances: In Jordan, the Prepared Baby Food Market is heavily influenced by cultural and religious factors. The country has a large Muslim population, and Halal certification is a requirement for many baby food products. Additionally, traditional beliefs and practices, such as the preference for homemade food over packaged options, impact consumer behavior. Jordan also has strict regulations for baby food labeling and quality control, which can affect the market dynamics. Furthermore, the country's geographical location and climate make it challenging for certain ingredients and products to be imported, leading to a focus on locally sourced and produced baby food. These factors make the Prepared Baby Food Market in Jordan unique compared to other markets.

Underlying macroeconomic factors: The growth of the Prepared Baby Food market is also influenced by macroeconomic factors such as changing consumer preferences, increasing disposable income, and government initiatives to promote healthy eating habits. Countries with strong economic growth and rising urbanization are experiencing a higher demand for convenient and nutritious baby food options. Additionally, the rising awareness about the importance of early childhood nutrition and the increasing number of working mothers are driving the market growth for prepared baby food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.