Pet Food - Jordan

Jordan

Revenue in the Pet Food market amounts to US$111.40m in 2024. The market is expected to grow annually by 6.65% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$9.64 are generated in 2024.
In the Pet Food market, volume is expected to amount to 78.07m kg by 2029. The Pet Food market is expected to show a volume growth of 4.7% in 2025.
The average volume per person in the Pet Food market is expected to amount to 5.5kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Analyst Opinion

The pet food market in Jordan is seeing minimal growth due to factors such as limited availability of high-quality products and low purchasing power. However, with increasing awareness about pet health and the convenience of online shopping, the market is expected to see moderate growth in the near future.

Customer preferences: Pet owners in Jordan are becoming more health-conscious and are seeking healthier food options for their pets. This has led to a rise in demand for natural and organic pet food products. Additionally, there is a growing preference for locally sourced ingredients, reflecting a cultural emphasis on supporting local businesses and promoting sustainability. Moreover, with an increasing number of households owning pets as companions, there is a growing demand for specialized diets catering to specific dietary needs and preferences, such as grain-free or hypoallergenic options.

Trends in the market: In Jordan, the Pet Food Market within The Food market is experiencing a shift towards more natural and organic pet food options. This trend is driven by the increasing awareness of pet owners towards the health and well-being of their pets. As a result, there is a growing demand for premium and specialized pet food products. This trend is expected to continue in the coming years, with more emphasis on ethical and sustainable pet food production. This will have significant implications for industry stakeholders, as they will need to adapt their production processes and marketing strategies to cater to this emerging trend.

Local special circumstances: In Jordan, the Pet Food Market is heavily influenced by the country's cultural norms and religious beliefs. The majority of Jordanians are Muslim and follow Halal dietary restrictions, which impact the types of pet food products that are available in the market. Additionally, the hot and arid climate of Jordan poses unique challenges for pet food manufacturers, as they must ensure the quality and freshness of their products in extreme temperatures. Furthermore, strict regulations on import and distribution of pet food products are in place, creating barriers for foreign brands and shaping the competitive landscape of the market.

Underlying macroeconomic factors: The Pet Food Market within The Food market is impacted by macroeconomic factors such as consumer spending power, inflation rates, and trade policies. Countries with strong economic growth and stable inflation rates are likely to see higher demand for pet food products. Additionally, favorable trade policies and agreements can lead to increased imports and exports, affecting the availability and pricing of pet food products in the market. On the other hand, economic downturns and trade restrictions can have a negative impact on the market, resulting in decreased consumer spending and availability of imported pet food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.