Yogurt - Jordan | Statista Market Forecast

Revenue in the Yogurt market amounts to US$55.01m in 2024. The market is expected to grow annually by 5.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$4.83 are generated in 2024.
In the Yogurt market, volume is expected to amount to 27.76m kg by 2029. The Yogurt market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 2.1kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in Jordan is experiencing minimal growth due to various factors such as increasing competition, fluctuating consumer preferences, and limited market size. Despite this, the market is still driven by the convenience and health benefits of yogurt products.

Customer preferences: As consumers become more health-conscious, the demand for clean and natural ingredients in yogurt has risen. This has led to the emergence of niche products such as non-dairy and plant-based yogurt options. Additionally, there has been a growing trend towards functional yogurt, with added probiotics, prebiotics, and other nutritional benefits. This shift in preferences is driven by a desire for healthier and more personalized food choices, influenced by cultural and demographic factors.

Trends in the market: In Jordan, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier yogurt options, such as low-fat and Greek varieties. This trend is in line with the global demand for healthier food options, as consumers become more health-conscious. Additionally, there is a growing interest in probiotic yogurt, which is believed to have various health benefits. This trend is expected to continue, as consumers become more educated about the health benefits of yogurt and seek out healthier options. Industry stakeholders should take note of this trend and focus on providing a variety of healthier yogurt options to meet consumer demand. This could also open up opportunities for collaboration with health and wellness companies to promote the benefits of probiotic yogurt.

Local special circumstances: In Jordan, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is influenced by the country's traditional food culture and its geographical location in the Middle East. Yogurt is a staple food in Jordanian cuisine, with many local variations and flavors. The country's hot climate also makes yogurt a popular choice among consumers. Additionally, the government has implemented regulations to ensure the quality and safety of dairy products, creating a competitive market with a wide range of options for consumers.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Jordan is influenced by macroeconomic factors such as the country's economic stability, consumer purchasing power, and government policies. The recent economic reforms and government initiatives to promote local dairy production have positively impacted the market. Moreover, the increasing health consciousness among consumers and the rise in disposable income have led to a growing demand for healthy and nutritious dairy products like yogurt. Additionally, the country's strategic location and trade agreements with neighboring countries have also played a significant role in expanding the market by increasing exports and imports of dairy products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.