The Processed & Frozen Vegetables Market in Jordan has seen minimal growth, impacted by factors such as changing consumer preferences, limited availability of raw materials, and high production costs. Despite this, the market continues to expand due to the increasing demand for convenience and healthy food options.
Customer preferences: Changing lifestyles and increasing health consciousness among consumers in Jordan have led to a rise in demand for convenient and healthy food options. As a result, there is a growing preference for Processed & Frozen Vegetables in the Vegetables Market within The Food market. This trend is further fueled by the busy and fast-paced lifestyles in urban areas, as well as a growing awareness of the benefits of frozen vegetables, such as longer shelf life and easier preparation.
Trends in the market: In Jordan, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a shift towards healthier and more convenient options. This trend is being driven by consumer demand for nutritious and easy-to-prepare meals, as well as the increasing availability of frozen and processed vegetables in supermarkets and grocery stores. This trajectory is significant for industry stakeholders as it presents an opportunity for growth and diversification, particularly for companies that can offer innovative and high-quality products that cater to this demand. Additionally, this trend has the potential to impact the local agriculture industry, as more farmers may choose to grow vegetables for processing and freezing rather than for fresh consumption. As such, companies and policymakers must work together to ensure sustainable and responsible practices are implemented to support the growth of this market.
Local special circumstances: In Jordan, the Processed & Frozen Vegetables market is heavily influenced by the country's geography and climate. With limited arable land and water resources, the production of fresh vegetables is challenging, leading to a high reliance on imported processed and frozen vegetables. Furthermore, the country's cultural preference for vegetarian cuisine has created a strong demand for diverse frozen vegetable options. Additionally, the government's strict regulations on food safety and quality control have led to a highly competitive market, with companies focusing on innovation and product differentiation to meet the stringent standards.
Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is impacted by various macroeconomic factors in Jordan. The country's economy is heavily reliant on imports, making it vulnerable to global economic trends and fluctuations in currency exchange rates. Government policies, such as taxes and tariffs, also play a significant role in shaping the market, as they can affect the cost of production and distribution. Furthermore, Jordan's food industry is highly influenced by the country's overall economic health, with factors such as unemployment rates, consumer spending, and purchasing power directly impacting market performance. The government's efforts to promote sustainable agriculture and develop food processing infrastructure also have a profound impact on the growth of the Processed & Frozen Vegetables Market in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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