Confectionery & Snacks - Jordan

Jordan

Highlights

Revenue in the Confectionery & Snacks market amounts to US$582.80m in 2024. The market is expected to grow annually by 6.13% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$51.19 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 105.50m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 7.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in Jordan is experiencing minimal growth, driven by factors such as increasing health awareness and convenience of online services. This growth rate may be impacted by the sub-markets of Confectionery & Snack Food, as well as cultural preferences and economic factors in Jordan.

Customer preferences: The Confectionery & Snacks Market in Jordan has witnessed a notable shift in consumer preferences towards healthier and more nutritious options. With increasing awareness about the impact of diet on overall health, consumers are opting for snacks that are low in sugar, fat, and calories. This trend is also influenced by the growing demand for plant-based and organic products, as well as the rise of health-conscious millennials. As a result, manufacturers are introducing a variety of innovative and healthier snacks in the market to cater to this growing demand.

Trends in the market: In Jordan, the Confectionery & Snacks market is experiencing a rise in demand for healthier snack options, such as organic and gluten-free options, as consumers become more health-conscious. In addition, there is a growing trend of incorporating traditional Jordanian flavors and ingredients into snack products, catering to local tastes. This trend is expected to continue as consumers seek out more nutritious yet culturally relevant snacks. Industry stakeholders should consider diversifying their product offerings and marketing strategies to capitalize on these trends.

Local special circumstances: In Jordan, the Confectionery & Snacks Market within The Food market is heavily influenced by cultural preferences and dietary restrictions. The country's large Muslim population, for example, prohibits the consumption of pork, leading to a market dominated by halal-certified products. Additionally, the country's geographical location and desert climate make it an ideal market for snack products with longer shelf lives, such as dried fruits and nuts. These unique factors greatly impact the product offerings and sales strategies of companies in the Confectionery & Snacks Market in Jordan.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. The country's growing middle class and increasing disposable income have resulted in a significant rise in consumer spending on indulgence products such as confectionery and snacks. Additionally, favorable government policies and investments in the food industry have contributed to the market's growth. However, rising inflation rates and economic challenges may affect consumer purchasing power and impact the market's performance in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.