Processed Meat - Jordan

Jordan

Revenue in the Processed Meat market amounts to US$631.30m in 2024. The market is expected to grow annually by 3.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$54.65 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 107.90m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 8.7kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat market in Jordan has been experiencing low growth, due to factors such as increasing health consciousness, preference for fresh meats, and concerns about the health effects of processed meats. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are also impacting the overall market, with consumers gravitating towards healthier options. Despite this, the convenience and affordability of processed meats continue to drive some demand in the market.

Customer preferences: As the demand for convenient and quick food options continues to rise, consumers in Jordan are increasingly turning to processed meat products. This trend is driven by the growing busy lifestyles and the need for on-the-go meals. Additionally, there is a growing preference for healthier options, leading to the rise of processed meat products made with leaner cuts of meat and without added preservatives or artificial ingredients. This shift towards healthier processed meat options is also influenced by the increasing health consciousness among consumers in Jordan.

Trends in the market: In Jordan, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier options, with a focus on natural and organic ingredients. This trend is driven by consumer demand for more nutritious and sustainable products. Furthermore, there is a growing interest in plant-based alternatives to traditional processed meats. This trend is expected to continue, as consumers become more health-conscious and environmentally aware. Industry stakeholders should consider diversifying their product offerings to cater to this changing consumer behavior and capitalize on the growing demand for healthier options.

Local special circumstances: In Jordan, the Processed Meat market is heavily influenced by cultural and religious norms, as the majority of the population follows Islamic dietary laws that restrict the consumption of pork. This has led to a strong demand for Halal-certified processed meat products. Additionally, the country's geographic location in the Middle East has influenced the types of processed meat consumed, with a preference for lamb and chicken over beef. The regulatory environment in Jordan also plays a role, with strict food safety standards and labeling requirements for processed meat products.

Underlying macroeconomic factors: The Processed Meat Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as national economic health, government policies, and global economic trends. As Jordan continues to experience steady economic growth, consumer spending power is increasing, leading to a higher demand for processed meat products. In addition, favorable government policies and investments in the food industry are contributing to the growth of the market. However, fluctuations in global food prices and trade policies can impact the availability and cost of processed meat products in the market. Furthermore, changing consumer preferences towards healthier and more sustainable food options may also affect the demand for processed meat in the long run.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.