Bread & Cereal Products - Jordan | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$1.77bn in 2024. The market is expected to grow annually by 4.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$155.20 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 804.20m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 64.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Jordan is facing stagnant growth, influenced by factors such as limited consumer awareness and low adoption of digital technologies. However, the convenience of online services and increasing health consciousness may drive future growth.

Customer preferences: As Jordan's economy continues to grow and urbanization increases, there has been a noticeable shift in consumer preferences towards convenience foods and on-the-go options. This has led to a rise in demand for packaged bread and cereal products, as they offer a quick and easy solution for busy individuals. Additionally, there is a growing awareness among consumers about the importance of healthy eating, leading to a rise in demand for whole grain and organic bread and cereal products. This trend is expected to continue as consumers become more health-conscious and seek out nutritious options in their diet.

Trends in the market: In Jordan, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by rising concerns over obesity and chronic diseases. As a result, there is a growing demand for whole grain and gluten-free products, as well as fortified and organic options. Industry stakeholders are adapting by introducing new product lines and promoting the health benefits of their offerings. However, this trend also presents challenges, such as higher production costs and the need for education and awareness among consumers.

Local special circumstances: In Jordan, the Bread & Cereal Products Market within The Food market is heavily influenced by cultural and religious factors. The country has a large Muslim population, and as a result, there is a high demand for halal-certified products. Additionally, Jordanian cuisine heavily relies on bread and cereals, making this market a crucial part of the local food industry. The government also plays a role in regulating the market, ensuring the quality and safety of these products for consumers. These unique factors shape the market dynamics, making it distinct from other markets in the region.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as the country's national economic health, global economic trends, fiscal policies, and other relevant financial indicators. As a developing economy, Jordan has seen significant growth in its food market, driven by factors such as increasing population, rising disposable incomes, and urbanization. Moreover, Jordan's strategic location makes it a key player in the Middle East and North Africa region, further boosting its food market. However, the market is also affected by challenges such as inflation, fluctuating exchange rates, and political instability, which can impact consumer spending and overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.