Key regions: India, United States, Japan, United Kingdom, China
The Bread Market in Jordan is experiencing negligible growth, affected by factors such as consumer preferences for alternative breakfast options and the rising cost of production. Despite this, the market is still driven by the convenience and health benefits offered by bread and cereal products.
Customer preferences: As Jordanian consumers become more health-conscious, there has been a noticeable increase in demand for whole grain and gluten-free bread options. This trend is driven by a growing awareness of the benefits of a balanced diet and the rise of gluten intolerance among certain population segments. In response, bakeries and food manufacturers are introducing new, healthier bread products to cater to this evolving preference.
Trends in the market: In Jordan, the Bread Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increase in demand for whole grain and gluten-free products. This trend is being driven by a growing health consciousness among consumers and a greater emphasis on clean labeling. At the same time, there is a rise in artisanal and premium breads, catering to a niche market that values quality and authenticity. These trends are expected to continue, presenting opportunities for industry stakeholders to innovate and differentiate their products in a competitive market.
Local special circumstances: In Jordan, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's cultural and religious practices. Bread is a staple food in Jordanian cuisine and is often consumed multiple times a day. As a result, there is a high demand for various types of bread, including traditional Arabic flatbread and pita bread. Additionally, the government heavily regulates the production and sale of bread, which can impact the market dynamics. This unique combination of cultural and regulatory factors sets the Jordanian Bread Market apart from other markets in the region and influences its growth and development.
Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Jordan is influenced by macroeconomic factors such as the country's economic stability, government policies promoting food security, and the availability of raw materials for bread production. Additionally, global economic trends, such as fluctuations in commodity prices and currency exchange rates, can impact the cost of production and ultimately the market prices of bread products. Furthermore, the government's fiscal policies, such as taxes and subsidies, can also influence the demand and supply of bread in the market. These factors, combined with the country's overall economic health, can significantly impact the performance of the Bread Market in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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