Fresh Meat - Jordan

Jordan

Highlights

Revenue in the Fresh Meat market amounts to US$1.81bn in 2024. The market is expected to grow annually by 6.03% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$158.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 213.80m kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 15.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market in Jordan is experiencing minimal growth, influenced by factors such as consumer preferences for traditional meat sources, limited access to digital technologies, and a lack of awareness about online meat services. However, with increasing health consciousness and technological advancements, the market is expected to gradually expand in the coming years.

Customer preferences: Consumers in the Fresh Meat Market of the Meat Market within The Food market are increasingly prioritizing ethically and sustainably sourced meat products. This trend is driven by a growing awareness of the environmental impact of industrial farming and a desire for healthier and more humane food choices. Additionally, there is a rising demand for organic and grass-fed meat, as consumers seek to avoid the use of antibiotics and hormones in their food. This shift towards conscious consumption is also reflected in the popularity of local and farm-to-table meat options, as consumers seek to support small, independent producers.

Trends in the market: In Jordan, the Fresh Meat Market of the Meat Market within The Food market is experiencing a surge in demand for organic and ethically-sourced meat products. This trend is driven by a growing awareness of health and environmental concerns among consumers. As a result, there is a rise in the number of small-scale, family-owned farms and butchers offering locally-sourced, hormone-free meat. This trend is expected to continue, as consumers prioritize sustainable and ethical food choices. Industry stakeholders should consider investing in these types of products and marketing them as a way to meet the evolving demands of conscious consumers.

Local special circumstances: In Jordan, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's cultural and religious norms. The majority of the population is Muslim, which has resulted in a strong demand for halal meat. This has created a unique market for suppliers who must adhere to strict halal practices and certifications. Additionally, the geographical location of Jordan, being a landlocked country, limits the availability of certain types of meat, resulting in a focus on locally sourced and traditional meats. These factors play a significant role in shaping the dynamics of the Fresh Meat Market in Jordan.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. With a growing economy and an increasing population, there is a high demand for fresh meat products in Jordan. The government's efforts to promote domestic production and reduce imports have also had a positive impact on the market. Additionally, Jordan's strategic location and access to key export markets have allowed for the growth and expansion of the Meat Market within The Food market, providing opportunities for market players to tap into a larger customer base.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.