Home & Laundry Care - Jordan

The Home & Laundry Care market in Jordan is experiencing mild growth, influenced by factors like rising disposable incomes, increasing urbanization, and heightened awareness of hygiene. Consumers are seeking effective and convenient products, driving demand across various segments.

Customer preferences: Consumers in Jordan are showing a growing preference for eco-friendly and sustainable home and laundry care products, reflecting a cultural shift towards environmental consciousness. This trend is particularly pronounced among younger demographics who prioritize products with natural ingredients and minimal packaging. Additionally, the rise of busy urban lifestyles has led to increased demand for multi-functional and time-saving solutions, such as concentrated detergents and all-in-one cleaners. This evolving landscape signifies a deeper awareness of health and environmental impact in consumer choices.

Trends in the market: In Jordan, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by heightened environmental awareness among consumers. Younger demographics are particularly leading this trend, favoring items with natural ingredients and minimal packaging. Concurrently, as urban lifestyles become busier, there's an increasing demand for multi-functional solutions, such as concentrated detergents and all-in-one cleaners. This evolving landscape not only highlights a growing consciousness about health and sustainability but also presents opportunities for industry stakeholders to innovate and align their offerings with consumer values, potentially reshaping market dynamics.

Local special circumstances: In Jordan, the Home & Laundry Care market is influenced by a unique blend of cultural practices and regional challenges. The traditional reliance on hand-washing garments in many households underscores the demand for gentle, eco-friendly detergents that cater to delicate fabrics. Additionally, the scarcity of water in several areas drives the popularity of concentrated products that require less water for effective cleaning. Regulatory initiatives promoting environmental sustainability further encourage brands to innovate, leading to a burgeoning market for sustainable solutions that resonate with local values and needs.

Underlying macroeconomic factors: The Home & Laundry Care market in Jordan is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and import dependency. With a growing economy, albeit challenged by inflation and unemployment rates, consumers are increasingly seeking value-driven products. Fiscal policies that promote local manufacturing can enhance the availability of affordable, eco-friendly options. Additionally, global trends towards sustainability and eco-conscious living resonate with Jordanian consumers, driving demand for innovative, concentrated detergents. The fluctuation of raw material prices due to global supply chain dynamics further impacts product pricing and availability, shaping market performance overall.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.