Non-Alcoholic Drinks - Jordan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$1.05bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$226.50m in 2024.
Revenue, combined amounts to US$1.28bn in 2024.
The revenue, at home is expected to grow annually by 1.75% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$92.30 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 1.07bn L by 2024.
Volume, out-of-home is expected to amount to 63.18m L in 2024.
Volume, combined is expected to amount to 1.14bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 94.18L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Jordan has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, the introduction of new products and flavors, and the influence of global trends have all contributed to this development. Customer preferences in the Non-Alcoholic Drinks market in Jordan have shifted towards healthier options. Consumers are increasingly conscious of their health and are looking for beverages that are low in sugar, calories, and artificial additives. This has led to a rise in demand for natural and organic drinks, such as fruit juices, herbal teas, and infused water. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as energy drinks and probiotic drinks. Trends in the market reflect the global shift towards healthier and more diverse beverage options. Jordanian consumers are becoming more adventurous in their taste preferences and are open to trying new flavors and ingredients. This has led to the introduction of a wide range of innovative non-alcoholic beverages in the market, including exotic fruit juices, flavored water, and plant-based milk alternatives. The availability of these new products has been further facilitated by the expansion of international beverage companies in Jordan. Local special circumstances have also played a role in the development of the Non-Alcoholic Drinks market in Jordan. The country has a young and urbanized population, with a high percentage of young adults and a growing middle class. These demographic factors have contributed to an increase in disposable income and a greater willingness to spend on premium and healthier beverage options. The rise of social media and influencer culture has also had an impact, as consumers are increasingly influenced by the trends and recommendations they see online. Underlying macroeconomic factors have further supported the growth of the Non-Alcoholic Drinks market in Jordan. The country has experienced a period of relative stability and economic growth, which has led to an increase in consumer spending power. Additionally, the government has implemented policies to promote investment and entrepreneurship, which has encouraged the entry of international beverage companies and the development of local brands. In conclusion, the Non-Alcoholic Drinks market in Jordan is developing in response to changing customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. The market is witnessing a shift towards healthier and more diverse beverage options, with a focus on natural and functional drinks. The availability of new products and flavors, coupled with the influence of social media and a growing middle class, has contributed to the growth of the market. The stable economic environment and government support for investment have further facilitated this development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.