Non-Alcoholic Drinks - Jordan

The Non-Alcoholic Drinks market in Jordan has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, the introduction of new products and flavors, and the influence of global trends have all contributed to this development. Customer preferences in the Non-Alcoholic Drinks market in Jordan have shifted towards healthier options. Consumers are increasingly conscious of their health and are looking for beverages that are low in sugar, calories, and artificial additives. This has led to a rise in demand for natural and organic drinks, such as fruit juices, herbal teas, and infused water. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as energy drinks and probiotic drinks. Trends in the market reflect the global shift towards healthier and more diverse beverage options. Jordanian consumers are becoming more adventurous in their taste preferences and are open to trying new flavors and ingredients. This has led to the introduction of a wide range of innovative non-alcoholic beverages in the market, including exotic fruit juices, flavored water, and plant-based milk alternatives. The availability of these new products has been further facilitated by the expansion of international beverage companies in Jordan. Local special circumstances have also played a role in the development of the Non-Alcoholic Drinks market in Jordan. The country has a young and urbanized population, with a high percentage of young adults and a growing middle class. These demographic factors have contributed to an increase in disposable income and a greater willingness to spend on premium and healthier beverage options. The rise of social media and influencer culture has also had an impact, as consumers are increasingly influenced by the trends and recommendations they see online. Underlying macroeconomic factors have further supported the growth of the Non-Alcoholic Drinks market in Jordan. The country has experienced a period of relative stability and economic growth, which has led to an increase in consumer spending power. Additionally, the government has implemented policies to promote investment and entrepreneurship, which has encouraged the entry of international beverage companies and the development of local brands. In conclusion, the Non-Alcoholic Drinks market in Jordan is developing in response to changing customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. The market is witnessing a shift towards healthier and more diverse beverage options, with a focus on natural and functional drinks. The availability of new products and flavors, coupled with the influence of social media and a growing middle class, has contributed to the growth of the market. The stable economic environment and government support for investment have further facilitated this development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.