Food - Jordan

Jordan

Revenue in the Food market amounts to US$11.98bn in 2024. The market is expected to grow annually by 5.56% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$2.44bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$1,037.00 are generated in 2024.
In the Food market, 4.2% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 3,558.00m kg by 2029. The Food market is expected to show a volume growth of 3.1% in 2025.
The average volume per person in the Food market is expected to amount to 271.50kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in Jordan is experiencing minimal growth due to various factors such as low consumer spending, limited availability of certain foods, and the impact of the pandemic. The sub-markets of Dairy Products & Eggs, Meat, Fish & Seafood, Fruits & Nuts, Vegetables, Bread & Cereal Products, Oils & Fats, Sauces & Spices, Convenience Food, Spreads & Sweeteners, Confectionery & Snacks, Baby Food, Pet Food, Processed Vegetables, Fruit & Potatoes and Pasta & Rice all play a role in the overall market, with availability and consumer preferences influencing the growth rate. Additionally, the increasing trend towards healthy and sustainable food options may impact the market's growth as consumers become more conscious of their food choices.

Customer preferences: As Jordan's food market continues to evolve, consumer preferences have shifted towards healthier and more sustainable options. This trend is influenced by a growing awareness of the impact of food choices on personal health and the environment. As a result, there has been a rise in demand for organic, plant-based, and locally sourced food products. Additionally, with the rise of social media and digital platforms, consumers are also more inclined to support small and independent food businesses that align with their values and offer unique and authentic experiences.

Trends in the market: In Jordan's Food Market, there is a noticeable shift towards healthier and more sustainable food options. This trend is driven by increasing awareness of the benefits of nutritious and environmentally-friendly diets. As a result, there has been a rise in demand for organic and locally-sourced produce, as well as plant-based alternatives to meat and dairy products. This trajectory is significant as it not only addresses health and environmental concerns, but also presents opportunities for industry stakeholders to tap into a growing market. However, it may also pose challenges for traditional food producers and retailers.

Local special circumstances: In Jordan, The Food market is heavily influenced by the country's geographical location, being located in the heart of the Middle East. This location allows for trade and imports from neighboring countries, leading to a diverse range of food products available in the market. Additionally, the culture of Jordan plays a significant role in shaping The Food market, with a strong emphasis on traditional Middle Eastern cuisine. Furthermore, the government's regulations on food safety and import/export policies also impact the market dynamics, ensuring high-quality and safe food for consumers.

Underlying macroeconomic factors: The Food market in Jordan is heavily influenced by macroeconomic factors such as the country's national economic health, fiscal policies, and global economic trends. The stability of the national economy and government policies greatly impact the market's performance, as they can affect consumer spending, import and export regulations, and the overall business climate. Additionally, fluctuations in global food prices, currency exchange rates, and trade agreements also play a significant role in The Food market in Jordan. Furthermore, the country's population growth, income levels, and consumer preferences also impact the demand for certain types of food products, making it important for businesses to closely monitor these macroeconomic factors to stay competitive in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.