Beauty & Personal Care - Jordan

Jordan

The Beauty & Personal Care market in Jordan is projected to generate a revenue of US$815.30m in 2024.
With an annual growth rate of 2.62% (CAGR 2024-2029), the market is expected to expand steadily.
The largest segment within the market is Personal Care, with a volume of US$372.70m in 2024.
In comparison to other countries worldwide, in the United States leads the market with a revenue of US$101bn in 2024.
When considering the population size, the per capita revenue in Jordan's Beauty & Personal Care market amounts to US$71.61 in 2024.
Furthermore, online sales are projected to contribute 26.2% of the total revenue in the Beauty & Personal Care market by 2024.
Despite its conservative culture, Jordan has seen a growing trend in the demand for organic and natural beauty products among its population.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market in Jordan is experiencing negligible growth, influenced by factors such as shifting consumer preferences, economic challenges, and increased competition. Despite these hurdles, the demand for innovative products and sustainable practices remains strong.

Customer preferences: In Jordan, consumers are increasingly gravitating towards natural and organic beauty products, reflecting a growing awareness of health and wellness. This shift is influenced by cultural values that emphasize authenticity and sustainability. Additionally, younger demographics are embracing social media trends, driving demand for innovative and visually appealing products. The rise of e-commerce platforms is facilitating access to diverse brands, making it easier for consumers to explore and experiment with beauty and personal care solutions that align with their evolving lifestyles.

Trends in the market: In Jordan, the Beauty & Personal Care market is experiencing a surge in demand for eco-friendly and organic products, as consumers prioritize sustainability and health-conscious choices. The popularity of social media influencers is shaping consumer preferences, prompting brands to innovate with visually captivating packaging and formulations. Moreover, the expansion of e-commerce platforms is enhancing accessibility to a wider array of local and international brands. This trend signifies a shift towards more informed purchasing decisions, compelling industry stakeholders to adapt by prioritizing transparency, quality, and ethical sourcing in their offerings.

Local special circumstances: In Jordan, the Beauty & Personal Care market is influenced by a blend of cultural traditions and modern consumer behavior. The country's rich heritage places a high value on natural ingredients, leading to a preference for locally sourced, organic products. Additionally, the predominance of social media among the youth is reshaping beauty standards, encouraging brands to embrace innovative marketing strategies. Regulatory frameworks promoting sustainability further drive the demand for ethical sourcing, compelling brands to align with consumer expectations for transparency and quality in their offerings.

Underlying macroeconomic factors: The Beauty & Personal Care market in Jordan is significantly shaped by macroeconomic factors such as economic stability, consumer spending power, and global trade dynamics. Jordan's economic health, characterized by moderate growth rates and inflation control, influences disposable income levels, which in turn affects consumer spending on beauty products. Additionally, the country's strategic location fosters trade relations with neighboring markets, enhancing access to international brands. Fiscal policies promoting entrepreneurship and investment in local businesses encourage innovation in product offerings. Global trends toward sustainability and ethical consumption are also gaining traction, pushing consumers to favor brands that prioritize eco-friendly practices and transparency in sourcing.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.