Baby Food - Japan | Statista Market Forecast

Revenue in the Baby Food market amounts to US$789.50m in 2024. The market is expected to grow annually by 2.34% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$6.44 are generated in 2024.
In the Baby Food market, volume is expected to amount to 40.90m kg by 2029. The Baby Food market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Japan is experiencing sluggish growth, due to a combination of factors such as declining birth rates, increasing health consciousness, and competition from traditional homemade baby food. Despite the introduction of innovative products and growing demand for convenience, the market is expected to see a negligible growth rate in the coming years. Additionally, strict regulations and safety concerns surrounding baby food products are also impacting the market's growth.

Customer preferences: With a growing focus on health and wellness in Japan, parents are increasingly seeking organic and natural options for their babies' diets. This trend is driven by concerns over the potential harmful effects of artificial ingredients and preservatives in traditional baby food. As a result, there has been a rise in demand for locally sourced and additive-free baby food products. Additionally, the rise of working mothers has led to a demand for convenient and portable baby food options, such as single-serving pouches and ready-to-eat meals.

Trends in the market: In Japan, the Baby Food Market is experiencing a shift towards organic and natural products, as consumers become more health-conscious and concerned about additives and preservatives. This trend is expected to continue, with a focus on transparency and sustainability in production processes. This has led to the emergence of smaller, niche brands catering to specific dietary needs and preferences. Industry stakeholders must adapt to these changing preferences and innovate to stay competitive in the market.

Local special circumstances: In Japan, the Baby Food Market is heavily influenced by cultural and regulatory factors. The country has a strong emphasis on traditional dietary practices and strict regulations governing food safety and labeling. This has led to the development of a unique market for organic and natural baby food products, as well as a focus on convenience and portability for busy parents. Additionally, Japan's aging population and declining birth rate have resulted in a shift towards premium and value-added baby food products, catering to the increasing demand for healthy and nutritious options.

Underlying macroeconomic factors: The growth of the Baby Food Market in Japan is heavily impacted by macroeconomic factors such as the country's economic health, government policies, and global economic trends. Japan's aging population and high life expectancy have led to a growing demand for high-quality and nutritious baby food products. Additionally, with the increasing number of women in the workforce, the demand for convenient and healthy baby food options is also on the rise. Moreover, the Japanese government's initiatives to promote healthy eating habits and combat childhood obesity have further fueled the growth of the baby food market. These factors, along with the country's stable economy and favorable regulatory environment, are expected to drive the growth of the Baby Food Market in Japan in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.