Vegetables - North Macedonia

North Macedonia

Highlights

Revenue in the Vegetables market amounts to US$503.20m in 2024. The market is expected to grow annually by 4.31% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$241.60 are generated in 2024.
In the Vegetables market, volume is expected to amount to 191.60m kg by 2029. The Vegetables market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 83.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in North Macedonia is seeing minimal growth, influenced by factors such as fluctuating local production, changing consumer preferences towards fresh options, and economic conditions affecting purchasing power, limiting demand for both fresh and processed varieties.

Customer preferences: In North Macedonia, an emerging trend in the Vegetables Market reflects a growing consumer inclination towards organic and locally sourced produce, driven by heightened health awareness and sustainability concerns. Younger demographics, influenced by global health movements, are increasingly favoring fresh and minimally processed vegetables, fostering a demand for farmers' markets and community-supported agriculture. Additionally, busy lifestyles are prompting interest in pre-packaged, ready-to-cook vegetable options, blending convenience with a desire for healthier eating choices among urban consumers.

Trends in the market: In North Macedonia, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by increasing health consciousness and environmental sustainability. Consumers, particularly younger generations, are prioritizing fresh, minimally processed vegetables, which has led to a surge in farmers' markets and community-supported agriculture initiatives. Furthermore, the demand for convenient, pre-packaged vegetable options is rising, catering to the fast-paced lifestyles of urban dwellers. This trend signifies a potential transformation in supply chains, encouraging farmers and retailers to adapt to evolving consumer preferences and invest in sustainable practices.

Local special circumstances: In North Macedonia, the Vegetables Market is uniquely shaped by its diverse climate and fertile soil, which support a wide array of local produce. Traditional farming practices, influenced by cultural heritage, emphasize the use of native seeds and organic methods, appealing to health-conscious consumers. Additionally, government regulations promoting sustainable agriculture and local sourcing have fostered a collaborative environment among farmers and retailers. These local factors not only enhance the quality and availability of fresh vegetables but also resonate deeply with consumers' growing preference for authenticity and sustainability in their food choices.

Underlying macroeconomic factors: The Vegetables Market in North Macedonia is significantly influenced by macroeconomic factors such as regional economic stability, agricultural investment, and consumer spending trends. The country's economic health, reflected in GDP growth rates and unemployment figures, impacts disposable income levels, thereby affecting demand for fresh produce. Additionally, government fiscal policies that support agricultural subsidies and incentives for sustainable practices encourage investment in local farming. Global economic trends, including rising food prices and shifts in trade dynamics, further shape market conditions. Consequently, these factors collectively enhance the competitiveness and resilience of the vegetables market, aligning with global demands for quality and sustainability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.