Convenience Food - North Macedonia

North Macedonia

Highlights

Revenue in the Convenience Food market amounts to US$207.10m in 2024. The market is expected to grow annually by 4.54% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$99.43 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 45.83m kg by 2029. The Convenience Food market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 19.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in North Macedonia has been experiencing minimal growth, influenced by factors such as growing demand for ready-to-eat meals and soups, as well as increasing health awareness and convenience of online services. However, limited access to technology and preference for traditional cooking methods may be impacting the market's growth rate.

Customer preferences: As the convenience food market in North Macedonia continues to grow, there is a noticeable shift towards healthier and more sustainable options. This is driven by a growing awareness of the impact of food choices on personal health and the environment. Consumers are increasingly opting for plant-based and organic convenience foods, as well as those that are locally sourced and minimally processed. This trend is also influenced by the rising popularity of vegetarian and vegan diets among younger generations, as well as the growing concern for animal welfare. Additionally, the convenience of online grocery shopping and meal delivery services is also contributing to the demand for healthier convenience food options.

Trends in the market: In North Macedonia, the Convenience Food Market is experiencing a rise in demand for healthy and convenient options, such as ready-to-eat meals and snacks. This trend is driven by the busy lifestyles of consumers, who are increasingly looking for quick and easy meal solutions. With the rise of online grocery shopping and food delivery services, convenience foods are becoming more accessible to a larger consumer base. This trend is expected to continue, with convenience food sales projected to grow in the coming years. Industry stakeholders should focus on offering healthier options and leveraging e-commerce to reach a wider audience.

Local special circumstances: In North Macedonia, the Convenience Food Market is influenced by the country's geographical location and cultural preferences. Being situated in the Balkans, the market is heavily influenced by traditional Mediterranean cuisine with a mix of Eastern European flavors. This has led to the popularity of convenience food options such as burek, a savory pastry filled with meat or cheese. Additionally, the country's transition to a market economy has created a demand for affordable and convenient food options, further driving the growth of the Convenience Food Market in North Macedonia.

Underlying macroeconomic factors: The Convenience Food market in North Macedonia is heavily influenced by macroeconomic factors such as consumer spending power, disposable income, and employment rates. Changes in global economic trends, national economic health, and fiscal policies can greatly impact the purchasing behavior of consumers and subsequently affect market performance. For instance, a decline in disposable income or an increase in unemployment can lead to a decrease in demand for convenience food products, while a growing economy and higher consumer spending power can drive market growth. Additionally, factors such as inflation, interest rates, and exchange rates can also have a significant impact on the pricing and availability of convenience food products in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.