Baby Milk & Infant Formula - North Macedonia

Revenue in the Baby Milk & Infant Formula market amounts to US$7.06m in 2024. The market is expected to grow annually by 5.91% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.39 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 513.30k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in North Macedonia has seen limited growth due to factors such as low birth rate and economic challenges. However, increasing disposable income and growing awareness about the benefits of these products are expected to drive market growth. Convenience and ease of online purchasing are also contributing factors.

Customer preferences: As more parents prioritize their children's health and nutrition, there is a growing demand for organic and natural baby milk and infant formula products. This shift is driven by concerns over additives and preservatives in traditional baby food options. Additionally, there is a trend towards plant-based alternatives, as more families adopt vegetarian or vegan diets. This reflects a growing awareness and preference for sustainable and ethical choices in the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market.

Trends in the market: In North Macedonia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products, with parents becoming more conscious of the ingredients in their child's food. This trend is expected to continue, as consumers prioritize health and wellness for their families. Additionally, there is a growing demand for plant-based alternatives to traditional dairy formula, as more parents opt for a vegan or vegetarian lifestyle for their children. These trends present opportunities for industry stakeholders to expand their product offerings and cater to the evolving preferences of consumers.

Local special circumstances: In North Macedonia, the Baby Milk & Infant Formula Market within the Baby Food Market is shaped by the country's small population and low birth rate. This creates a highly competitive market where companies strive to offer high-quality and affordable products to a limited customer base. Additionally, the government's strict regulations on baby food and formula, in line with EU standards, play a significant role in shaping the market dynamics. As a result, companies must navigate through unique geographical and regulatory challenges to succeed in this market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in North Macedonia is also affected by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The country's stable economic growth and increasing disposable income of the population are driving the demand for premium baby food products. Additionally, government initiatives to improve maternal and child health, as well as increasing awareness about the benefits of breastfeeding, are also influencing the market growth. However, the market is facing challenges due to the rising cost of raw materials and fluctuating exchange rates, which can affect the prices of imported baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.