Fresh Fruits - North Macedonia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$305.10m in 2024. The market is expected to grow annually by 4.17% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$146.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 69.68m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 30.5kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in North Macedonia is characterized by negligible growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences, and competition from imported fruits, which challenge local production and market expansion.

Customer preferences: Consumers in North Macedonia are showing a growing preference for organic and locally sourced fresh fruits, driven by increasing awareness of health and sustainability. This shift is influenced by a younger demographic that values eco-friendly practices and is more inclined to support local farmers. Additionally, urbanization and busy lifestyles are prompting demand for convenient, ready-to-eat fruit options. Cultural traditions emphasizing fresh produce consumption during seasonal festivities further bolster this trend, highlighting the intersection of health consciousness and cultural heritage in purchasing decisions.

Trends in the market: In North Macedonia, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, reflecting a heightened consumer awareness of health and sustainability. This trend is particularly pronounced among younger consumers, who prioritize eco-friendly practices and actively support local agriculture. Additionally, urban lifestyles are driving demand for convenient, ready-to-eat fruit options. Seasonal cultural traditions further enhance this trend, emphasizing the importance of fresh produce. These developments present both opportunities and challenges for industry stakeholders, encouraging innovation in product offerings and marketing strategies to align with evolving consumer preferences.

Local special circumstances: In North Macedonia, the Fresh Fruits Market is influenced by the country's diverse geography, which includes fertile valleys and a Mediterranean climate conducive to a variety of fruit cultivation. This regional richness fosters a strong tradition of agriculture, with local farmers engaging in practices that prioritize sustainability. Culturally, the celebration of harvest festivals highlights the community’s connection to fresh produce. Regulatory incentives aimed at promoting organic farming further support this shift, creating a distinctive market environment that encourages innovation and responsiveness to consumer preferences.

Underlying macroeconomic factors: The Fresh Fruits Market in North Macedonia is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and consumer spending patterns. The country’s economic stability and growth prospects are bolstered by favorable fiscal policies that support local agriculture, enhancing farmers’ ability to invest in sustainable practices. Global economic trends, including rising demand for organic produce and health-conscious consumption, align with local agricultural practices, driving market expansion. Additionally, fluctuations in currency values and trade agreements impact export opportunities, enabling North Macedonia to position itself competitively within the broader regional fruit market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.