Non-Alcoholic Drinks - North Macedonia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$175.80m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$38.16m in 2024.
Revenue, combined amounts to US$214.00m in 2024.
The revenue, at home is expected to grow annually by 0.98% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$84.41 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 227.60m L by 2024.
Volume, out-of-home is expected to amount to 8.70m L in 2024.
Volume, combined is expected to amount to 236.30m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 109.30L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in North Macedonia has been experiencing steady growth in recent years, driven by changing consumer preferences and a growing health consciousness among the population.

Customer preferences: Consumers in North Macedonia are increasingly opting for healthier beverage options, such as fruit juices, flavored water, and herbal teas. This shift in preferences can be attributed to a growing awareness of the negative health effects of sugary drinks and a desire for more natural and nutritious alternatives. Additionally, there is a rising demand for functional beverages that offer specific health benefits, such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in North Macedonia is the growing popularity of locally sourced and organic products. Consumers are showing a preference for beverages made from locally grown fruits and herbs, as they perceive them to be fresher and more authentic. This trend is also driven by a desire to support local farmers and promote sustainable agriculture practices. Another trend in the market is the increasing availability of ready-to-drink (RTD) beverages. Busy lifestyles and convenience-driven preferences have led to a rise in demand for on-the-go beverages that can be consumed without any preparation. This has created opportunities for manufacturers to introduce innovative packaging formats and develop new flavors and variants to cater to consumer demands.

Local special circumstances: North Macedonia has a rich agricultural heritage, with a diverse range of fruits and herbs grown in the region. This provides a competitive advantage for local beverage manufacturers, as they can source high-quality ingredients locally and create unique flavor profiles that appeal to the local palate. Additionally, the country's strategic location at the crossroads of Europe and Asia allows for easy access to a wide range of international markets, enabling local companies to export their products and expand their customer base.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in North Macedonia is also influenced by several macroeconomic factors. The country has witnessed steady economic growth in recent years, resulting in an increase in disposable income and consumer spending power. This has allowed consumers to prioritize their health and wellness needs and invest in higher-quality and more expensive beverages. Furthermore, the government of North Macedonia has implemented various initiatives to promote the development of the food and beverage industry, including the provision of financial incentives and support for small and medium-sized enterprises. These initiatives have encouraged the establishment of new beverage companies and facilitated innovation and product development in the market. In conclusion, the Non-Alcoholic Drinks market in North Macedonia is evolving to meet the changing preferences of consumers who are seeking healthier and more natural beverage options. The market is characterized by a growing demand for locally sourced and organic products, as well as a shift towards ready-to-drink beverages. The country's rich agricultural heritage and favorable macroeconomic conditions are contributing to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.