Confectionery - North Macedonia | Statista Market Forecast

Revenue in the Confectionery market amounts to US$162.50m in 2024. The market is expected to grow annually by 5.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$78.00 are generated in 2024.
In the Confectionery market, volume is expected to amount to 26.11m kg by 2029. The Confectionery market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 10.7kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The Confectionery market in North Macedonia is facing negligible growth due to a variety of factors, including economic instability, changing consumer preferences, and increasing competition from other snack categories. Despite the popularity of traditional sweets and desserts, the market is struggling to keep up with the demand for healthier options and innovative flavors. Additionally, the rise of e-commerce and online shopping has made it easier for consumers to access a wider variety of confectionery products, leading to a decline in sales for traditional brick-and-mortar stores.

Customer preferences: With a growing focus on health and wellness, consumers in North Macedonia are gravitating towards healthier snack options in the Confectionery Market of the Confectionery & Snacks Market within The Food market. This trend is driven by a shift towards mindful eating and an increased interest in plant-based products. As a result, there has been an increase in demand for vegan and gluten-free confectionery items, catering to the preferences of health-conscious individuals.

Trends in the market: In North Macedonia, the confectionery market is experiencing a shift towards healthier and more natural options, as consumers become more health-conscious. This trend is driven by the increasing awareness of the negative effects of excessive sugar consumption on overall health. As a result, there is a growing demand for products with natural ingredients, such as organic and low-sugar options. This trend is expected to continue as consumers prioritize healthier choices in their snacking habits. Industry stakeholders need to adapt their product offerings to cater to this demand and invest in innovative and healthier options to stay competitive in the market.

Local special circumstances: In North Macedonia, the Confectionery Market is heavily influenced by the country's rich history and cultural traditions. The market is driven by the demand for traditional and artisanal sweets, which are often made using local ingredients and recipes passed down for generations. Additionally, the market is shaped by regulatory factors such as import restrictions and high tariffs on foreign confectionery products, encouraging the growth of domestic brands. Furthermore, the country's location in the Balkans region also plays a role in the market dynamics, as it serves as a crossroads for various cultural influences, resulting in a unique and diverse range of confectionery products.

Underlying macroeconomic factors: The Confectionery Market in North Macedonia is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. The country's stable economic growth and increasing disposable income have led to a rise in demand for premium confectionery products. Moreover, the government's favorable fiscal policies and investment in infrastructure have created a conducive environment for the growth of the confectionery market. However, fluctuations in global commodity prices and trade agreements can impact the supply and prices of raw materials, thereby affecting the market's performance. Additionally, changing consumer preferences and health concerns have led to a shift towards healthier and organic confectionery products, presenting opportunities for market players to innovate and cater to this growing demand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.