Pasta - North Macedonia

North Macedonia

Highlights

Revenue in the Pasta market amounts to US$28.73m in 2024. The market is expected to grow annually by 3.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$13.80 are generated in 2024.
In the Pasta market, volume is expected to amount to 15.40m kg by 2029. The Pasta market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 6.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in North Macedonia has seen minimal growth, influenced by factors such as low consumer awareness and limited availability of digital technologies. Despite this, convenience offered by online services may contribute to future growth in the Bread & Cereal Products Market within The Food market.

Customer preferences: The increasing trend towards healthy eating and plant-based diets has led to a growing demand for alternative pasta options made from whole grains, legumes, and vegetables. This shift is driven by a desire for healthier and more sustainable food choices, as well as a growing awareness of the environmental impact of traditional pasta production. Moreover, with the rise of flexitarian and vegan diets, the market for plant-based pasta is expected to continue to grow in North Macedonia.

Trends in the market: In North Macedonia, the Pasta market is experiencing a shift towards healthier options, with consumers demanding whole wheat and gluten-free varieties. This trend is expected to continue, with more players entering the market with innovative products. Additionally, there is a growing awareness of sustainability and ethical sourcing, leading to an increase in demand for organic and locally sourced pasta. These trends signal a shift in consumer preferences and present opportunities for industry stakeholders to cater to the evolving needs of the market.

Local special circumstances: In North Macedonia, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's rich culinary culture and its proximity to Italy, the birthplace of pasta. Local preferences and traditional recipes have shaped the demand for pasta, with a variety of shapes and flavors available. Additionally, the country's accession to the European Union has resulted in regulatory changes, creating new opportunities for imported pasta products. The market is also impacted by the country's growing health consciousness, with a rise in demand for gluten-free and whole wheat pasta.

Underlying macroeconomic factors: The performance of the Pasta Market within the Bread & Cereal Products Market in North Macedonia is significantly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The market growth is highly dependent on the country's economic stability, consumer spending power, and government policies. For instance, a stable and growing economy with a strong emphasis on agriculture and food production can positively influence the demand for pasta products. On the other hand, economic downturns or fluctuations in consumer spending can lead to a decline in market growth. Additionally, government policies related to food safety and quality can also impact market performance. Overall, a stable and supportive macroeconomic environment is crucial for the sustained growth of the Pasta Market in North Macedonia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.