Breakfast Cereals - North Macedonia

North Macedonia

Highlights

Revenue in the Breakfast Cereals market amounts to US$45.86m in 2024. The market is expected to grow annually by 3.85% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$22.02 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 10.79m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in North Macedonia is experiencing slow growth due to factors such as low consumer awareness and limited availability of online services. Despite these challenges, the market is still expanding, driven by increasing demand for healthy and convenient breakfast options.

Customer preferences: Consumers in North Macedonia are increasingly shifting towards healthier breakfast options, leading to a rise in demand for whole grain and organic cereals. This trend is driven by the growing awareness of the importance of a balanced diet and the influence of Western eating habits. Additionally, with the rise of busy lifestyles, there is a growing preference for convenient and nutritious breakfast options, fueling the growth of on-the-go and single-serve cereal products.

Trends in the market: In North Macedonia, the Breakfast Cereals market is experiencing a surge in demand for organic and gluten-free options. This trend is driven by a growing health consciousness among consumers and a preference for natural, whole-grain products. As a result, major players in the industry are expanding their product portfolios to cater to this demand. Additionally, there is a rise in online shopping for breakfast cereals, as consumers seek convenience and a wider variety of options. This trend is expected to continue, with potential implications for industry stakeholders including a shift towards e-commerce and a need for innovative, healthy breakfast cereal options to remain competitive.

Local special circumstances: In North Macedonia, the Breakfast Cereals Market is heavily influenced by the country's increasing health awareness and the rising demand for convenience foods. The market is also impacted by the country's geographical location, which limits the availability of certain ingredients, leading to a focus on locally sourced grains and fruits. Additionally, the country's regulatory environment promotes the use of natural and organic ingredients, leading to a rise in demand for healthier breakfast cereal options.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in North Macedonia is influenced by several macroeconomic factors. These include the country's overall economic health, global economic trends, fiscal policies, and other financial indicators. For instance, a stable and growing economy in North Macedonia can lead to increased consumer spending on breakfast cereals, while a sluggish economy can result in reduced demand. Additionally, global economic trends such as rising disposable income and changing dietary preferences can also impact the market. Moreover, fiscal policies, such as taxes and subsidies on food products, can affect the production and pricing of breakfast cereals in the country. It is also important to consider other relevant financial indicators, such as inflation rates and currency exchange rates, as they can influence the purchasing power of consumers and the profitability of manufacturers in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.