Alcoholic Drinks - North Macedonia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$475.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$78.4m in 2024.
Revenue, combined amounts to US$553.6m in 2024.
The revenue, at home is expected to grow annually by -0.44% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$228.10 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 70.1m L by 2024.
Volume, out-of-home is expected to amount to 7.9m L in 2024.
Volume, combined is expected to amount to 78.0m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -3.0% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 33.65L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in North Macedonia has been experiencing significant growth in recent years. The market has been driven by changing customer preferences, emerging trends, and local special circumstances. Additionally, underlying macroeconomic factors have also played a role in the development of the market. Customer preferences in North Macedonia have shifted towards premium and craft alcoholic drinks. Consumers are increasingly seeking unique and high-quality products, which has led to a rise in the demand for premium and craft beers, wines, and spirits. This trend can be attributed to the growing middle class and their willingness to spend more on luxury and indulgence. One of the key trends in the Alcoholic Drinks market in North Macedonia is the increasing popularity of locally produced beverages. Consumers are showing a preference for locally brewed beers, wines, and spirits, as they perceive them to be of higher quality and more authentic. This trend is driven by a desire to support local businesses and promote national pride. Another trend in the market is the growing demand for healthier alcoholic drinks. Health-conscious consumers are seeking low-alcohol or alcohol-free alternatives, such as non-alcoholic beers and wines. This trend is in line with the global shift towards healthier lifestyles and the increasing awareness of the negative effects of excessive alcohol consumption. Local special circumstances in North Macedonia have also contributed to the development of the Alcoholic Drinks market. The country has a rich tradition of winemaking, with a long history of grape cultivation and wine production. This has created a strong domestic wine industry, with a wide variety of local wines available in the market. Additionally, North Macedonia is known for its traditional brandy production, which has gained international recognition. Underlying macroeconomic factors have also played a role in the growth of the Alcoholic Drinks market in North Macedonia. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards indulgent products, including alcoholic drinks. In conclusion, the Alcoholic Drinks market in North Macedonia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is experiencing a shift towards premium and craft beverages, a preference for locally produced drinks, and a demand for healthier options. The country's rich winemaking tradition and stable economic growth have also contributed to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.